The Coming Battle for Privacy in Consumer NeurotechnologyIt’s no secret. Tech companies have amassed vast fortunes by predicting the behavior of online users using rudimentary metrics such as clicks, swipes, and taps. Today, corporate coffers are full and ready to fund research on direct measures of how you think, feel, and react when plugged into the web. 70% of all new economic value created by tech companies in this next decade will be claimed by digital platforms and services that commodi...