Meta officially launched its standalone social app, Threads, in the US on Wednesday, an app aimed directly at Twitter. Analysts said the app would use some of Instagram's infrastructure and allow people to log in with their own Instagram accounts, a move that could help it quickly gain followers.

Hayes, vice president of products for Ins, said: "This is an area that Twitter has entered and led for a while, but our point of view is that this is an opportunity, and people are looking for more options." There will be no limit to the number of posts seen. This is one of the key differences between the two apps. Hayes said he can't promise not to add ads to Threads in the future, but for now, Meta is focused on growing the app. The app will be released on the Apple App Store and Google Play Store and will be available in more than 100 countries.

Meta officially launched its standalone social app, Threads, in the US on Wednesday, an app aimed directly at Twitter. Analysts said the app would use some of Instagram's infrastructure and allow people to log in with their own Instagram accounts, a move that could help it quickly gain followers.

Hayes, vice president of products for Ins, said: "This is an area that Twitter has entered and led for a while, but our point of view is that this is an opportunity, and people are looking for more options." There will be no limit to the number of posts seen. This is one of the key differences between the two apps. Hayes said he can't promise not to add ads to Threads in the future, but for now, Meta is focused on growing the app. The app will be released on the Apple App Store and Google Play Store and will be available in more than 100 countries.