I am more optimistic about the future of web3 commerce. Last year I wrote an article “Challenges and The Future of Web3 Commerce”, where I grumpily outlined the current issues of web3 commerce at the time: unimportant fees, bad ux, bad taste, bad etiquette. Feel free to read it here. Nearly 8 months later (and with the Coinbase x Shopify integration) I’m here to provide more thoughts on the matter, as someone who has benefited from building a native web3 consumer packaged goods brand, Humanki...