Ángel GonzálezAdidas: An Identity Brand
In my teens, the first pair of name-brand sport shoes I ever got were Adidas’s legendary Rome model. Since then, Adidas is a brand that has always been part of my life, perhaps because it’s the one I’ve identified with most over the course of nothing less than five decades now. And this was not due to any functional or rational advantage. Rather, the tie has always been an emotional one, and it has stood the test of time. When I worked at mass-market advertising agencies (specifically, at the...
Ángel GonzálezA new Twitter. The creative destruction.
Just a couple of weeks ago there was a widespread feeling that this network was going down the drain: messages of farewell from tweeters, posts with the addresses of users on other social networks and channels, invitations to meet in alternative forums, like Mastodon, major advertisers ceasing their activity on Twitter until further notice, etc. Well, now it seems that, for the time being, Twitter is still alive and kicking, and that some of the concerns about the network are being addressed ...
Ángel GonzálezApeDocs: A Web3-based Community of Healthcare Professionals
One of the first, most active groups in the early days of the Web2 were health professionals, especially doctors. Spanish MDs like Fernando Casado, Ana González Duque, Rafael Bravo, Enrique Gavilán, María José Alonso, Rafael Timermans, Vicente Baos, Salvador Casado, Julio Mayol, etc. were already present in the Spanish healthcare blogosphere, and with their Twitter accounts back in 2008, paving the way for the rest of us. Thanks to them, many of us learned to understand and were attracted to ...
Founder & CEO of Ideagoras Branding in the web3 age
Ángel GonzálezAdidas: An Identity Brand
In my teens, the first pair of name-brand sport shoes I ever got were Adidas’s legendary Rome model. Since then, Adidas is a brand that has always been part of my life, perhaps because it’s the one I’ve identified with most over the course of nothing less than five decades now. And this was not due to any functional or rational advantage. Rather, the tie has always been an emotional one, and it has stood the test of time. When I worked at mass-market advertising agencies (specifically, at the...
Ángel GonzálezA new Twitter. The creative destruction.
Just a couple of weeks ago there was a widespread feeling that this network was going down the drain: messages of farewell from tweeters, posts with the addresses of users on other social networks and channels, invitations to meet in alternative forums, like Mastodon, major advertisers ceasing their activity on Twitter until further notice, etc. Well, now it seems that, for the time being, Twitter is still alive and kicking, and that some of the concerns about the network are being addressed ...
Ángel GonzálezApeDocs: A Web3-based Community of Healthcare Professionals
One of the first, most active groups in the early days of the Web2 were health professionals, especially doctors. Spanish MDs like Fernando Casado, Ana González Duque, Rafael Bravo, Enrique Gavilán, María José Alonso, Rafael Timermans, Vicente Baos, Salvador Casado, Julio Mayol, etc. were already present in the Spanish healthcare blogosphere, and with their Twitter accounts back in 2008, paving the way for the rest of us. Thanks to them, many of us learned to understand and were attracted to ...
Share Dialog
Share Dialog
Founder & CEO of Ideagoras Branding in the web3 age
Subscribe to Ángel González
Subscribe to Ángel González
TL;DR
The web3 era is redefining marketing, offering brands innovative ways to connect with consumers and foster loyalty.
To stay ahead of the curve and benefit from this paradigm shift, it's crucial for brands to adopt web3 strategies.
The loyalty program Starbucks Odyssey NFTs stamp collection is, for me, one of the great examples and references to follow.
In this blog post, I´ll discuss how to tokenize your brand and leverage web3 marketing to become a pioneer in this new space.
Create Your Web3 Identity
To begin with web3 marketing, establish your brand's presence in this space:
a. Open a wallet on MetaMask
b. Register your own ENS domain
Issue Your Own Social Tokens
Create social tokens for your consumers to use as access keys to exclusive experiences and benefits in online and real-world environments.
Create Your Own NFT Collection to
a. Narrate and preserve your brand's stories
b. Help create a sense of community and exclusivity
c. Encourage participation
d. Drive brand loyalty
Conduct Token Airdrops
Distribute your brand tokens to:
a. Strengthen emotional bonds with consumers
b. Boost "advocacy marketing"
c. Recognize customer loyalty
Design POAP Tokens
Create your own POAP tokens to:
a. Certify customer attendance at digital and real-world IRL events
b. Reward customer attention
c. Leave a lasting impression of the interaction experience with your brand
Build Community in Native Web3 Spaces
Engage with your audience on platforms like Common Ground, which cater to the web3 community
Leverage Twitter for Web3 Marketing
Maintain a strong presence on Twitter, as it's a must-go platform for the web3 community:
a. Create relevant web3 content around your brand
b. Encourage conversation with your followers and the accounts you follow
c. Hold regular Twitter Spaces sessions and reward your audience's time with POAPs
d. Incorporate the actions you take with your brand tokens into your narrative
e. Tell stories of your tokenized brand through Twitter threads
Get ahead of the game and tokenize your brand to unlock new opportunities in the web3 era.
By embracing web3 marketing strategies, you can foster strong connections with your consumers, encourage loyalty and engagement, and differentiate yourself from competitors.
The future of marketing lies in web3 – don't miss the chance to win.
Header image credit: Starbucks Odyssey Siren Collection
TL;DR
The web3 era is redefining marketing, offering brands innovative ways to connect with consumers and foster loyalty.
To stay ahead of the curve and benefit from this paradigm shift, it's crucial for brands to adopt web3 strategies.
The loyalty program Starbucks Odyssey NFTs stamp collection is, for me, one of the great examples and references to follow.
In this blog post, I´ll discuss how to tokenize your brand and leverage web3 marketing to become a pioneer in this new space.
Create Your Web3 Identity
To begin with web3 marketing, establish your brand's presence in this space:
a. Open a wallet on MetaMask
b. Register your own ENS domain
Issue Your Own Social Tokens
Create social tokens for your consumers to use as access keys to exclusive experiences and benefits in online and real-world environments.
Create Your Own NFT Collection to
a. Narrate and preserve your brand's stories
b. Help create a sense of community and exclusivity
c. Encourage participation
d. Drive brand loyalty
Conduct Token Airdrops
Distribute your brand tokens to:
a. Strengthen emotional bonds with consumers
b. Boost "advocacy marketing"
c. Recognize customer loyalty
Design POAP Tokens
Create your own POAP tokens to:
a. Certify customer attendance at digital and real-world IRL events
b. Reward customer attention
c. Leave a lasting impression of the interaction experience with your brand
Build Community in Native Web3 Spaces
Engage with your audience on platforms like Common Ground, which cater to the web3 community
Leverage Twitter for Web3 Marketing
Maintain a strong presence on Twitter, as it's a must-go platform for the web3 community:
a. Create relevant web3 content around your brand
b. Encourage conversation with your followers and the accounts you follow
c. Hold regular Twitter Spaces sessions and reward your audience's time with POAPs
d. Incorporate the actions you take with your brand tokens into your narrative
e. Tell stories of your tokenized brand through Twitter threads
Get ahead of the game and tokenize your brand to unlock new opportunities in the web3 era.
By embracing web3 marketing strategies, you can foster strong connections with your consumers, encourage loyalty and engagement, and differentiate yourself from competitors.
The future of marketing lies in web3 – don't miss the chance to win.
Header image credit: Starbucks Odyssey Siren Collection
<100 subscribers
<100 subscribers
No activity yet