Ángel GonzálezAdidas: An Identity Brand
In my teens, the first pair of name-brand sport shoes I ever got were Adidas’s legendary Rome model. Since then, Adidas is a brand that has always been part of my life, perhaps because it’s the one I’ve identified with most over the course of nothing less than five decades now. And this was not due to any functional or rational advantage. Rather, the tie has always been an emotional one, and it has stood the test of time. When I worked at mass-market advertising agencies (specifically, at the...
Ángel GonzálezA new Twitter. The creative destruction.
Just a couple of weeks ago there was a widespread feeling that this network was going down the drain: messages of farewell from tweeters, posts with the addresses of users on other social networks and channels, invitations to meet in alternative forums, like Mastodon, major advertisers ceasing their activity on Twitter until further notice, etc. Well, now it seems that, for the time being, Twitter is still alive and kicking, and that some of the concerns about the network are being addressed ...
Ángel GonzálezApeDocs: A Web3-based Community of Healthcare Professionals
One of the first, most active groups in the early days of the Web2 were health professionals, especially doctors. Spanish MDs like Fernando Casado, Ana González Duque, Rafael Bravo, Enrique Gavilán, María José Alonso, Rafael Timermans, Vicente Baos, Salvador Casado, Julio Mayol, etc. were already present in the Spanish healthcare blogosphere, and with their Twitter accounts back in 2008, paving the way for the rest of us. Thanks to them, many of us learned to understand and were attracted to ...
Founder & CEO of Ideagoras Branding in the web3 age
Ángel GonzálezAdidas: An Identity Brand
In my teens, the first pair of name-brand sport shoes I ever got were Adidas’s legendary Rome model. Since then, Adidas is a brand that has always been part of my life, perhaps because it’s the one I’ve identified with most over the course of nothing less than five decades now. And this was not due to any functional or rational advantage. Rather, the tie has always been an emotional one, and it has stood the test of time. When I worked at mass-market advertising agencies (specifically, at the...
Ángel GonzálezA new Twitter. The creative destruction.
Just a couple of weeks ago there was a widespread feeling that this network was going down the drain: messages of farewell from tweeters, posts with the addresses of users on other social networks and channels, invitations to meet in alternative forums, like Mastodon, major advertisers ceasing their activity on Twitter until further notice, etc. Well, now it seems that, for the time being, Twitter is still alive and kicking, and that some of the concerns about the network are being addressed ...
Ángel GonzálezApeDocs: A Web3-based Community of Healthcare Professionals
One of the first, most active groups in the early days of the Web2 were health professionals, especially doctors. Spanish MDs like Fernando Casado, Ana González Duque, Rafael Bravo, Enrique Gavilán, María José Alonso, Rafael Timermans, Vicente Baos, Salvador Casado, Julio Mayol, etc. were already present in the Spanish healthcare blogosphere, and with their Twitter accounts back in 2008, paving the way for the rest of us. Thanks to them, many of us learned to understand and were attracted to ...
Founder & CEO of Ideagoras Branding in the web3 age
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Gordon Moore, a co-founder of Intel, established in 1965 that the number of transistors on a microprocessor would approximately double every two years, which in turn would lead to an exponential increase in the processing capability and power of digital technologies.
This observation has held true for decades and has been instrumental in driving the rapid and consistent advancement of information and communication technologies.
The exponential progress is also reflected in the evolution of the cost of technology, which has halved every year and a half.
This excellent infographic from **Gartner **visualizes the emerging technologies that are going to revolutionize all sectors over the next eight years.
In conclusion, exponential technologies are rapidly evolving, driving major transformations in every sector.
Understanding and embracing this exponential growth is crucial in preparing for a future that might arrive sooner than we think.
Stay informed, stay adaptable, and let's shape the future together!
Gordon Moore, a co-founder of Intel, established in 1965 that the number of transistors on a microprocessor would approximately double every two years, which in turn would lead to an exponential increase in the processing capability and power of digital technologies.
This observation has held true for decades and has been instrumental in driving the rapid and consistent advancement of information and communication technologies.
The exponential progress is also reflected in the evolution of the cost of technology, which has halved every year and a half.
This excellent infographic from **Gartner **visualizes the emerging technologies that are going to revolutionize all sectors over the next eight years.
In conclusion, exponential technologies are rapidly evolving, driving major transformations in every sector.
Understanding and embracing this exponential growth is crucial in preparing for a future that might arrive sooner than we think.
Stay informed, stay adaptable, and let's shape the future together!
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