As we discussed in our last blog post (linked here), there is no doubt that mass adoption of the metaverse will create all kinds of legal issues. One such legal issue may result in the oft forgotten legal principle of the Right of Publicity (known as Personality Rights in the US) moving from the backwaters of the law to center stage. The Right of Publicity is the right of a person to control the commercial exploitation of their identity. The Right of Publicity and the Appropriation of Persona...