A reflection on the hurdles for Kpop fans to adopt NFT photocards inspired the below essay which examines the premises for NFTs to deliver its promise of ‘digital scarcity’ and ‘ownership’, and to prove their value relative to off-chain alternatives to non-crypto native consumers. This article turned out to be longer than I wanted it to be. If you’re not that interested in learning about Kpop photocards and more interested in reading my analysis of NFTs at large, feel free to jump to the ‘Con...