Invest in MusicX Li - think i’m in love with you
X Li joined Sound with a bang this week, becoming the first artist to receive over 3,000 mints on a Sound genesis drop, topping every Sound chart for the week with new track “think i’m in love with you.” 80s synth ear candy and acoustic guitar create a carefree atmosphere for lovesick lyrics to dance with youthful nostalgia. “My heart is beating, I am falling. Think I’m in love with you” muses X Li while contemplating the urgency of expressing his true feelings.think i'm in love with you...
Invest in MusicOur Next Chapter
To the Invest in Music community, Thank you for your support over the last 14 months. When we launched Invest in Music we had one goal. Creating a home for the onchain music community. After 58 podcast episodes, over 60 newsletters, artist spotlights, and thousands of mints across all our different series - we’re very proud to have delivered on that promise. We’d like to give a special thanks for Sound, Pods, Spinamp, Mirror, Bello, Optimism and NFT Now for being key partners in our journey. ...
Invest in MusicOnchain Music Year in Review
Reflecting on a transformative year for onchain music. What started as a niche trend has subtly grown into a strong ecosystem of artists, projects and communities passionate about the next generation of music. In this report - we’ll break down some highlights from 2023. Giving you an overview on many of the major milestones and accomplishments from the past year. Please note this list is non-exhaustive. We put out a form for projects to be included in our recap and if we missed you - we hope ...
Where fans become collectors.
Invest in MusicX Li - think i’m in love with you
X Li joined Sound with a bang this week, becoming the first artist to receive over 3,000 mints on a Sound genesis drop, topping every Sound chart for the week with new track “think i’m in love with you.” 80s synth ear candy and acoustic guitar create a carefree atmosphere for lovesick lyrics to dance with youthful nostalgia. “My heart is beating, I am falling. Think I’m in love with you” muses X Li while contemplating the urgency of expressing his true feelings.think i'm in love with you...
Invest in MusicOur Next Chapter
To the Invest in Music community, Thank you for your support over the last 14 months. When we launched Invest in Music we had one goal. Creating a home for the onchain music community. After 58 podcast episodes, over 60 newsletters, artist spotlights, and thousands of mints across all our different series - we’re very proud to have delivered on that promise. We’d like to give a special thanks for Sound, Pods, Spinamp, Mirror, Bello, Optimism and NFT Now for being key partners in our journey. ...
Invest in MusicOnchain Music Year in Review
Reflecting on a transformative year for onchain music. What started as a niche trend has subtly grown into a strong ecosystem of artists, projects and communities passionate about the next generation of music. In this report - we’ll break down some highlights from 2023. Giving you an overview on many of the major milestones and accomplishments from the past year. Please note this list is non-exhaustive. We put out a form for projects to be included in our recap and if we missed you - we hope ...
Where fans become collectors.
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Coop Records is live.
It’s something I’ve been working on for the better half of the last 6 months, and on this week’s edition - I’m excited to unpack what this means.
First and foremost - Coop Records is not a record label. At least in the traditional sense.
It’s a venture fund paired and incubator focused on web3 artist development.
Coop Records does not sign masters. It buys equity, tokens and NFTs.
The first of these investments are set to be announced this week, but to give some context on where the $10M is set to be deployed:
~85% into pre-seed and seed stage music companies.
~10% into “Artist Seed Rounds”
~5% into Music NFTs
For the first bucket, think of this as the companies, platforms, and protocols shaping the next generation of music.
Sound, Catalog, and Royal are three examples, though I’ve been seeing many more projects pop up - all keen to connect the dots and put web3 music on the map. (Q3 update coming SoonTM).
For the second bucket, think of these investments more as long-term bets on specific artists and everything their ecosystem consists of - rather than just their masters.
Lastly - Music NFTs. Think of these less as buying every Sound drop, more as selectively picking up historic NFTs that have the potential to have 100x returns.
Gorgeous (with Reo Cragun) 
Record by @imdanielallan
Sold to Coop Records for 2.52 ETH ($4,118.41)Beyond these three buckets - some other ideas that I’ve been toying with:
What does a label deal look like that ONLY takes ownership of NFTs, not of masters or publishing?
How do you structure an artist’s company?
What does investing into your community look like?
How can an advance be used to build smaller, more engaged communities - rather than running ad campaigns to get passive listens?
How do you entice artists to commit to releasing Music NFTs for everyone of their songs?
How does Coop Records co-exist with a major label?
I don’t have clear answers for these yet, but we’re getting closer everyday.
To give some insights into what this launch was like - it was wild to see the response from all sides of the music industry.
Whether it was companies reaching out with pitch decks, rappers sending their mixtape or music enthusiasts looking for a job - the spectrum of responses was fascinating.
All I can hope is that Coop Records got someone to take web3 music more seriously.
This is no longer a fun sandbox that collectors are toying around with.
There is a very real movement happening here, and it’s time that everyone started to pay attention.
It’s not about the technology, it’s about the stories that emerge because of the technology.
It’s not about Drake, it’s about the next Drake.
It’s not about the number of plays, it’s about the quality of your community.
These are the topics I challenge myself with every day, and if you’re reading this - I hope that they inspire you too.
Ben Brown gives an overview on the launch of Coop Records.
Web3 music fund Coop Records, launched by Cooper Turley, has raised $10 million to invest in startups, NFTs and artists.
Adam Levy does a deep dive on Coop Records past, present and future
Roberto Nickson covers Coop Records in genesis podcast.
Arjan Timmerman gives a full background story on my relationship with music leading up to Coop Records.
25 editions collectors for the full scoop on Coop Records
Introducing Coop Records - a $10M early-stage fund investing in the next generation of music.
This Week in Music NFTs is free to subscribe. Follow me on Twitter to stay up on the latest!
Coop Records is live.
It’s something I’ve been working on for the better half of the last 6 months, and on this week’s edition - I’m excited to unpack what this means.
First and foremost - Coop Records is not a record label. At least in the traditional sense.
It’s a venture fund paired and incubator focused on web3 artist development.
Coop Records does not sign masters. It buys equity, tokens and NFTs.
The first of these investments are set to be announced this week, but to give some context on where the $10M is set to be deployed:
~85% into pre-seed and seed stage music companies.
~10% into “Artist Seed Rounds”
~5% into Music NFTs
For the first bucket, think of this as the companies, platforms, and protocols shaping the next generation of music.
Sound, Catalog, and Royal are three examples, though I’ve been seeing many more projects pop up - all keen to connect the dots and put web3 music on the map. (Q3 update coming SoonTM).
For the second bucket, think of these investments more as long-term bets on specific artists and everything their ecosystem consists of - rather than just their masters.
Lastly - Music NFTs. Think of these less as buying every Sound drop, more as selectively picking up historic NFTs that have the potential to have 100x returns.
Gorgeous (with Reo Cragun) Record by @imdanielallan Sold to Coop Records for 2.52 ETH ($4,118.41)Beyond these three buckets - some other ideas that I’ve been toying with:
What does a label deal look like that ONLY takes ownership of NFTs, not of masters or publishing?
How do you structure an artist’s company?
What does investing into your community look like?
How can an advance be used to build smaller, more engaged communities - rather than running ad campaigns to get passive listens?
How do you entice artists to commit to releasing Music NFTs for everyone of their songs?
How does Coop Records co-exist with a major label?
I don’t have clear answers for these yet, but we’re getting closer everyday.
To give some insights into what this launch was like - it was wild to see the response from all sides of the music industry.
Whether it was companies reaching out with pitch decks, rappers sending their mixtape or music enthusiasts looking for a job - the spectrum of responses was fascinating.
All I can hope is that Coop Records got someone to take web3 music more seriously.
This is no longer a fun sandbox that collectors are toying around with.
There is a very real movement happening here, and it’s time that everyone started to pay attention.
It’s not about the technology, it’s about the stories that emerge because of the technology.
It’s not about Drake, it’s about the next Drake.
It’s not about the number of plays, it’s about the quality of your community.
These are the topics I challenge myself with every day, and if you’re reading this - I hope that they inspire you too.
Ben Brown gives an overview on the launch of Coop Records.
Web3 music fund Coop Records, launched by Cooper Turley, has raised $10 million to invest in startups, NFTs and artists.
Adam Levy does a deep dive on Coop Records past, present and future
Roberto Nickson covers Coop Records in genesis podcast.
Arjan Timmerman gives a full background story on my relationship with music leading up to Coop Records.
25 editions collectors for the full scoop on Coop Records
Introducing Coop Records - a $10M early-stage fund investing in the next generation of music.
This Week in Music NFTs is free to subscribe. Follow me on Twitter to stay up on the latest!
of S6 E10 of Mint Podcast w/
emoji for some of the best points from Cooper
more recaps and content here : tell.ie/ZAO
of S6 E10 of Mint Podcast w/ emoji for some of the best points from Coopermore recaps and content here : tell.ie/ZAO
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