IYK*IYK Enables Digi-physical Creation for Brands from adidas to Atlantic Records, with $16.8M fundraise…
The Current LandscapeIdentifying and rewarding fans is vital for a brand’s ability to build community and deliver ongoing value. Unfortunately, bridging the gap between digital and IRL (in real life) audiences is severely limited today. One of the earliest inspirations for IYK came after VÉRITÉ, an independent musician, told us that attendance data for her shows was held hostage by ticketing providers. Lack of access to consumer information is an issue that expands beyond the world of music a...
IYK*FOUNDATIONS: Introducing Support for KONG
This is the third installment in FOUNDATIONS, a multi-part series exploring emerging principles in the digi-physical space. As discussed in our previous post on the Pull Model, we first linked ERC721s to physical items back in July 2021. Since then, we’ve seen many brands adopt the Pull Model, solidifying the belief that an item should remain linked to its digital counterpart in perpetuity. To date, the chips we’ve used rely on a symmetric key when generating a message for every tap. From the...
IYK*Transforming Music Merch With Beams
Merch is a core element of the artist-fan relationship. And with the technology we’ve built, that connection now has the potential to be more dynamic and intimate, creating value for all parties. By bringing merch online, we’re able to transform a garment into a portal for immersive digital experiences. As a result, fans can teleport into carefully crafted worlds created by artists. At the same time, artists gain the ability to choreograph the fan experience. Checking into a show with officia...
bridging the physical and digital worlds www.iyk.app
IYK*IYK Enables Digi-physical Creation for Brands from adidas to Atlantic Records, with $16.8M fundraise…
The Current LandscapeIdentifying and rewarding fans is vital for a brand’s ability to build community and deliver ongoing value. Unfortunately, bridging the gap between digital and IRL (in real life) audiences is severely limited today. One of the earliest inspirations for IYK came after VÉRITÉ, an independent musician, told us that attendance data for her shows was held hostage by ticketing providers. Lack of access to consumer information is an issue that expands beyond the world of music a...
IYK*FOUNDATIONS: Introducing Support for KONG
This is the third installment in FOUNDATIONS, a multi-part series exploring emerging principles in the digi-physical space. As discussed in our previous post on the Pull Model, we first linked ERC721s to physical items back in July 2021. Since then, we’ve seen many brands adopt the Pull Model, solidifying the belief that an item should remain linked to its digital counterpart in perpetuity. To date, the chips we’ve used rely on a symmetric key when generating a message for every tap. From the...
IYK*Transforming Music Merch With Beams
Merch is a core element of the artist-fan relationship. And with the technology we’ve built, that connection now has the potential to be more dynamic and intimate, creating value for all parties. By bringing merch online, we’re able to transform a garment into a portal for immersive digital experiences. As a result, fans can teleport into carefully crafted worlds created by artists. At the same time, artists gain the ability to choreograph the fan experience. Checking into a show with officia...
bridging the physical and digital worlds www.iyk.app
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At IYK, we are building towards a world where the digital and physical are inextricably intertwined. In it, companies, communities, and creatives can leverage the benefits of blockchain to amplify the purpose of consumer goods. And as a result, consumers can use crypto to access magical experiences.
This is the new era of consumer crypto: expanding the utility of blockchain and NFTs to better serve, understand, and communicate with customers and fans. IYK does this by tokenizing physical items and IRL experiences, building tools for brands and creators to deliver new, innovative experiences. For the very first time, our tech allows companies to verify and reward fandom across the entire spectrum of consumer engagement. As a customer, imagine:
Getting airdropped a concert ticket or NFT from your favorite artist thanks to owning merch from their previous tour
Unlocking access to a product based on prior ownership of specific items
Being invited to preview a luxury brand’s upcoming collection after visiting one of their pop-up locations
IYK’s technology unlocks all of these experiences—and more—to combine the tangible joy of physical items with the unique benefits of the digital world.
Our team of builders, developers, and designers has had the privilege of working hand-in-hand with industry leaders to deploy our tech, including gmoney, POAP, VÉRITÉ, Index Co-op, Pixel Vault, Optimism Labs, and many more. We are excited to continue creating and sharing the untapped value in this space.
We hope you’ll join us in growing the future of consumer crypto.
Yours in the omniverse,
The IYK team ✱
Join Us → Website / Twitter / Careers @ IYK / Discord
collect://
At IYK, we are building towards a world where the digital and physical are inextricably intertwined. In it, companies, communities, and creatives can leverage the benefits of blockchain to amplify the purpose of consumer goods. And as a result, consumers can use crypto to access magical experiences.
This is the new era of consumer crypto: expanding the utility of blockchain and NFTs to better serve, understand, and communicate with customers and fans. IYK does this by tokenizing physical items and IRL experiences, building tools for brands and creators to deliver new, innovative experiences. For the very first time, our tech allows companies to verify and reward fandom across the entire spectrum of consumer engagement. As a customer, imagine:
Getting airdropped a concert ticket or NFT from your favorite artist thanks to owning merch from their previous tour
Unlocking access to a product based on prior ownership of specific items
Being invited to preview a luxury brand’s upcoming collection after visiting one of their pop-up locations
IYK’s technology unlocks all of these experiences—and more—to combine the tangible joy of physical items with the unique benefits of the digital world.
Our team of builders, developers, and designers has had the privilege of working hand-in-hand with industry leaders to deploy our tech, including gmoney, POAP, VÉRITÉ, Index Co-op, Pixel Vault, Optimism Labs, and many more. We are excited to continue creating and sharing the untapped value in this space.
We hope you’ll join us in growing the future of consumer crypto.
Yours in the omniverse,
The IYK team ✱
Join Us → Website / Twitter / Careers @ IYK / Discord
collect://
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