IYK*IYK Enables Digi-physical Creation for Brands from adidas to Atlantic Records, with $16.8M fundraise…
The Current LandscapeIdentifying and rewarding fans is vital for a brand’s ability to build community and deliver ongoing value. Unfortunately, bridging the gap between digital and IRL (in real life) audiences is severely limited today. One of the earliest inspirations for IYK came after VÉRITÉ, an independent musician, told us that attendance data for her shows was held hostage by ticketing providers. Lack of access to consumer information is an issue that expands beyond the world of music a...
IYK*Transforming Music Merch With Beams
Merch is a core element of the artist-fan relationship. And with the technology we’ve built, that connection now has the potential to be more dynamic and intimate, creating value for all parties. By bringing merch online, we’re able to transform a garment into a portal for immersive digital experiences. As a result, fans can teleport into carefully crafted worlds created by artists. At the same time, artists gain the ability to choreograph the fan experience. Checking into a show with officia...
IYK*FOUNDATIONS: Designing a Model for Possession
This is the first installment in FOUNDATIONS, a multi-part series exploring emerging principles in the digi-physical space. IYK was born from the desire to create a better method of linking NFTs to physical items. Back in June 2021 we were excited to see more traditional brands enter the NFT space, but we felt unsatisfied with the approaches taken. Broadly speaking, we saw two categories of approaches: the Sidecar Model and the Voucher Model.The Sidecar ModelThe Sidecar Model refers to an NFT...
bridging the physical and digital worlds www.iyk.app
This is the third installment in FOUNDATIONS, a multi-part series exploring emerging principles in the digi-physical space.
As discussed in our previous post on the Pull Model, we first linked ERC721s to physical items back in July 2021. Since then, we’ve seen many brands adopt the Pull Model, solidifying the belief that an item should remain linked to its digital counterpart in perpetuity.
To date, the chips we’ve used rely on a symmetric key when generating a message for every tap. From the beginning, we knew that an asymmetric signer was required in order to have self-sovereign items. While we considered making such a chip ourselves, we were excited to discover KONG had already done so.
However, building on KONG's chip model at the time would have required our baseline user experience to have 2 taps: one tap to access the web interface, and another tap to push a cryptographic challenge to the private key in the chip.
When building user flows that don't require extreme security--such as minting POAPs IRL or watching exclusive content--we felt it was important that these remain as frictionless as possible. A single verified tap allows these features to blend seamlessly into the moments in which they're activated.
As a result, we’ve been working with KONG the last few months to introduce a new version of the HaLo chip that combines the decentralization of an asymmetric signer with the ease of use of a single tap–and today, we’re excited to announce our support for KONG chips.
This new version of the HaLo turns the second keyslot into a non-interactive one, where each scan signs an incrementing nonce. This allows smart contracts and servers to invalidate replayed taps by only accepting those with a nonce higher than the one currently stored.
Starting today, you’ll be able to use all of the IYK modules you know and love–POAP, Beams, SMS, and more–on these new HaLos.
If you use KONG chips today, look out for an announcement on how to enroll them in our platform soon. The first drop utilizing KONG × IYK is DECODE’s Building Positive Space drop with Bryce Wong, arriving this week to those who’ve purchased.
✱, Chris & Ryan, Co-Founders
Tap in → Website / Twitter / Instagram / TikTok / Discord / Careers @ IYK
This is the third installment in FOUNDATIONS, a multi-part series exploring emerging principles in the digi-physical space.
As discussed in our previous post on the Pull Model, we first linked ERC721s to physical items back in July 2021. Since then, we’ve seen many brands adopt the Pull Model, solidifying the belief that an item should remain linked to its digital counterpart in perpetuity.
To date, the chips we’ve used rely on a symmetric key when generating a message for every tap. From the beginning, we knew that an asymmetric signer was required in order to have self-sovereign items. While we considered making such a chip ourselves, we were excited to discover KONG had already done so.
However, building on KONG's chip model at the time would have required our baseline user experience to have 2 taps: one tap to access the web interface, and another tap to push a cryptographic challenge to the private key in the chip.
When building user flows that don't require extreme security--such as minting POAPs IRL or watching exclusive content--we felt it was important that these remain as frictionless as possible. A single verified tap allows these features to blend seamlessly into the moments in which they're activated.
As a result, we’ve been working with KONG the last few months to introduce a new version of the HaLo chip that combines the decentralization of an asymmetric signer with the ease of use of a single tap–and today, we’re excited to announce our support for KONG chips.
This new version of the HaLo turns the second keyslot into a non-interactive one, where each scan signs an incrementing nonce. This allows smart contracts and servers to invalidate replayed taps by only accepting those with a nonce higher than the one currently stored.
Starting today, you’ll be able to use all of the IYK modules you know and love–POAP, Beams, SMS, and more–on these new HaLos.
If you use KONG chips today, look out for an announcement on how to enroll them in our platform soon. The first drop utilizing KONG × IYK is DECODE’s Building Positive Space drop with Bryce Wong, arriving this week to those who’ve purchased.
✱, Chris & Ryan, Co-Founders
Tap in → Website / Twitter / Instagram / TikTok / Discord / Careers @ IYK
IYK*IYK Enables Digi-physical Creation for Brands from adidas to Atlantic Records, with $16.8M fundraise…
The Current LandscapeIdentifying and rewarding fans is vital for a brand’s ability to build community and deliver ongoing value. Unfortunately, bridging the gap between digital and IRL (in real life) audiences is severely limited today. One of the earliest inspirations for IYK came after VÉRITÉ, an independent musician, told us that attendance data for her shows was held hostage by ticketing providers. Lack of access to consumer information is an issue that expands beyond the world of music a...
IYK*Transforming Music Merch With Beams
Merch is a core element of the artist-fan relationship. And with the technology we’ve built, that connection now has the potential to be more dynamic and intimate, creating value for all parties. By bringing merch online, we’re able to transform a garment into a portal for immersive digital experiences. As a result, fans can teleport into carefully crafted worlds created by artists. At the same time, artists gain the ability to choreograph the fan experience. Checking into a show with officia...
IYK*FOUNDATIONS: Designing a Model for Possession
This is the first installment in FOUNDATIONS, a multi-part series exploring emerging principles in the digi-physical space. IYK was born from the desire to create a better method of linking NFTs to physical items. Back in June 2021 we were excited to see more traditional brands enter the NFT space, but we felt unsatisfied with the approaches taken. Broadly speaking, we saw two categories of approaches: the Sidecar Model and the Voucher Model.The Sidecar ModelThe Sidecar Model refers to an NFT...
bridging the physical and digital worlds www.iyk.app
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