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Most people spend infinitely more time working than actually thinking about / figuring out / searching for / waiting for the right thing to work on.O...
BLOG OF JAKE3 Days, No Food, No Phone
It’s Wednesday, late afternoon. I haven’t consumed a calorie nor checked my mobile device since Sunday night. I am nearing the end of a 3 day fasting period. I’m doing two fasts at once – no food, and no phone. I’ve done these fasts separately before, but never at the same time. I’ve also never fasted from food for quite this long before. I had done a 60 hour fast before — that’s dinner to breakfast with 2 full days between. This time it will be 72 hours dinner to dinner. I’m about 70 hours i...
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BLOG OF JAKEAudience Metrics Are Deceiving
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>400 subscribers
Support BLOG OF JAKE
BLOG OF JAKEAudience Metrics Are Deceiving
BLOG OF JAKEEverything is money
When everything is money, nothing is money.
BLOG OF JAKEThe Time Between
Most people spend infinitely more time working than actually thinking about / figuring out / searching for / waiting for the right thing to work on.O...
BLOG OF JAKE3 Days, No Food, No Phone
It’s Wednesday, late afternoon. I haven’t consumed a calorie nor checked my mobile device since Sunday night. I am nearing the end of a 3 day fasting period. I’m doing two fasts at once – no food, and no phone. I’ve done these fasts separately before, but never at the same time. I’ve also never fasted from food for quite this long before. I had done a 60 hour fast before — that’s dinner to breakfast with 2 full days between. This time it will be 72 hours dinner to dinner. I’m about 70 hours i...
Audience attention metrics are deceiving.
For example, not all “views” are created equal. The average view on YouTube is much longer than the average view on TikTok, but they are both called “views”.
This is advantageous to TikTok (and shorter form platforms in general) because shorter content makes for larger numbers of views. People like large numbers.
In reality, a YouTube video with 10K views could attract twice as much attention (in terms of time) as a TikTok with 1M views if the average watch time on the YouTube video is 10 minutes and the average watch time on the TikTok is 3 seconds.
That’s 100K minutes on YouTube vs. 50K minutes on TikTok even though the headline “views” count on TikTok is 100x that of YouTube.
That’s what I mean by deceiving. The time variable is invisible.
But we know it’s all about time & attention in the end. What matters is how many people paid attention and for how long. “Views” don’t tell you either. Twitter “impressions” are another story.
Perhaps these platforms could standardize on alternative main metrics like “minutes” and “uniques”. YouTube should be open to something like this. TikTok would probably resist. But then we could actually compare attention across platforms.
Until then, it’s just deceiving.
Audience attention metrics are deceiving.
For example, not all “views” are created equal. The average view on YouTube is much longer than the average view on TikTok, but they are both called “views”.
This is advantageous to TikTok (and shorter form platforms in general) because shorter content makes for larger numbers of views. People like large numbers.
In reality, a YouTube video with 10K views could attract twice as much attention (in terms of time) as a TikTok with 1M views if the average watch time on the YouTube video is 10 minutes and the average watch time on the TikTok is 3 seconds.
That’s 100K minutes on YouTube vs. 50K minutes on TikTok even though the headline “views” count on TikTok is 100x that of YouTube.
That’s what I mean by deceiving. The time variable is invisible.
But we know it’s all about time & attention in the end. What matters is how many people paid attention and for how long. “Views” don’t tell you either. Twitter “impressions” are another story.
Perhaps these platforms could standardize on alternative main metrics like “minutes” and “uniques”. YouTube should be open to something like this. TikTok would probably resist. But then we could actually compare attention across platforms.
Until then, it’s just deceiving.
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