What's the most important link on the internet today?

There's no obvious answer to that question.

At least, there is no global consensus.

But doesn't it seem like an important question?

> What's the most important link on the internet today?

That's effectively the most important thing in the world.

On that given day.

So what if we could actually know what it was?

Well, maybe we can.

For the last year, I've been building @qrcoindotfun.

It's a daily auction for attention.

Any number of people from anywhere on earth can permissionlessly start or contribute to bids on the auction.

You can think of it as an open internet auction with "group bidding" built in.

Each bid is tied to a specific link which is set by whoever starts the bid.

Then anyone can contribute to any bid in an effort to help win the auction and drive attention to that link for a day.

All attention flows through what we call the QR coin ($QR).

$QR is a functional QR code which redirects to a different link every day.

The QR code never changes, so it compounds attention over time, accumulating more power to direct an increasing amount of attention to a different link every day, as determined by the winner of the daily auction.

Over the last year, we've built this machine from scratch, and a growing number of people have been checking out the winning link every day.

322 days in, the daily auction is still relatively inexpensive to win. The average winning bid through 322 auctions is $596, so many individuals are still able to afford to bid and win the auction all on their own, and they have.

But already we've had multiple winning bids with more than 100 contributors, and even one group bid for over $12,000. These are the early signs to me that something special may be developing here. That's why I have been working on it obsessively, because I think it is interesting, and promising.

In the long run, this daily auction for attention could develop in directions you might not expect or be able to easily foresee. The same is true even for me. Of course, there are decisions I can make and actions I can take which can influence the direction in which this novel experiment in attention may develop, but I don’t completely control it. Not by any means. Already many things have happened involving the auction which I could not have predicted in the hours before they happened, let alone in the days before we launched.

As I alluded to in the beginning of this post, one of the things that I think could be most interesting is the ability for the auction to serve as a global consensus mechanism to answer the question of what is the most important link on the internet every day.

When I say that the $QR auction could become a global consensus for what is the most important thing on the internet each day, you can change the word “important” to a number of other words as well. It could be the most “entertaining” thing, the most “valuable” thing, the most "interesting" thing, etc.. But what it would be, regardless of the specific descriptor, is the single thing on the internet that everyone in the world in aggregate agrees is most worth driving attention to a given day.

So I think that’s interesting. Maybe not the most interesting thing on the internet today, but certainly one of the most interesting things being built in crypto today.

There’s a lot more to @qrcoindotfun than most people think, and probably a lot more than I even know. What I do know for now is that I appreciate all of our $QR holders, our bid contributors, and our daily active users for their support throughout our first year of building this, for joining the experiment.

May the attention machine continue to compound.

What's the most important link on the internet today?

There's no obvious answer to that question.

At least, there is no global consensus.

But doesn't it seem like an important question?

> What's the most important link on the internet today?

That's effectively the most important thing in the world.

On that given day.

So what if we could actually know what it was?

Well, maybe we can.

For the last year, I've been building @qrcoindotfun.

It's a daily auction for attention.

Any number of people from anywhere on earth can permissionlessly start or contribute to bids on the auction.

You can think of it as an open internet auction with "group bidding" built in.

Each bid is tied to a specific link which is set by whoever starts the bid.

Then anyone can contribute to any bid in an effort to help win the auction and drive attention to that link for a day.

All attention flows through what we call the QR coin ($QR).

$QR is a functional QR code which redirects to a different link every day.

The QR code never changes, so it compounds attention over time, accumulating more power to direct an increasing amount of attention to a different link every day, as determined by the winner of the daily auction.

Over the last year, we've built this machine from scratch, and a growing number of people have been checking out the winning link every day.

322 days in, the daily auction is still relatively inexpensive to win. The average winning bid through 322 auctions is $596, so many individuals are still able to afford to bid and win the auction all on their own, and they have.

But already we've had multiple winning bids with more than 100 contributors, and even one group bid for over $12,000. These are the early signs to me that something special may be developing here. That's why I have been working on it obsessively, because I think it is interesting, and promising.

In the long run, this daily auction for attention could develop in directions you might not expect or be able to easily foresee. The same is true even for me. Of course, there are decisions I can make and actions I can take which can influence the direction in which this novel experiment in attention may develop, but I don’t completely control it. Not by any means. Already many things have happened involving the auction which I could not have predicted in the hours before they happened, let alone in the days before we launched.

As I alluded to in the beginning of this post, one of the things that I think could be most interesting is the ability for the auction to serve as a global consensus mechanism to answer the question of what is the most important link on the internet every day.

When I say that the $QR auction could become a global consensus for what is the most important thing on the internet each day, you can change the word “important” to a number of other words as well. It could be the most “entertaining” thing, the most “valuable” thing, the most "interesting" thing, etc.. But what it would be, regardless of the specific descriptor, is the single thing on the internet that everyone in the world in aggregate agrees is most worth driving attention to a given day.

So I think that’s interesting. Maybe not the most interesting thing on the internet today, but certainly one of the most interesting things being built in crypto today.

There’s a lot more to @qrcoindotfun than most people think, and probably a lot more than I even know. What I do know for now is that I appreciate all of our $QR holders, our bid contributors, and our daily active users for their support throughout our first year of building this, for joining the experiment.

May the attention machine continue to compound.