At Atlas we are often asked about our definition of the “Metaverse” and “Web3”, and we also see both terms being (erroneously) used interchangeably. A definitive definition of the “Metaverse” is still somewhat elusive. Inevitably, confusion is a key feature of any new frontier disruption, but complicating matters further is the trend of company executives and aspiring major metaverse players falling over themselves to define the metaverse in their own image and according to the main service o...