Why Influencer Marketing? At threddies, we've dabbled with adding influencer marketing to our repertoire for some time. We've always had mixed experiences with it. One of the biggest issues that a small marketing team faces, involves managing the 'influencers'. How can you easily see what's working and what's not? How can you tweak the influencer 'benefits' based on what each one is most interested in? Some want to be paid directly, others want store perks, etc. There's also the need to get a...

If there's one thing that 2020 has taught me, it's that most people are terrible small business customers. Sure, people like to claim that they are small business supporters, until you actually look at their behavior as consumers. These behaviors make them very far away from being the ideal small business customer. It's likely a culmination of many things... many people are experiencing financial hardship and looking for ways to save money. Many of my biggest complaints stem from the support ...