Why Influencer Marketing? At threddies, we've dabbled with adding influencer marketing to our repertoire for some time. We've always had mixed experiences with it. One of the biggest issues that a small marketing team faces, involves managing the 'influencers'. How can you easily see what's working and what's not? How can you tweak the influencer 'benefits' based on what each one is most interested in? Some want to be paid directly, others want store perks, etc. There's also the need to get a...

Why Influencer Marketing? At threddies, we've dabbled with adding influencer marketing to our repertoire for some time. We've always had mixed experiences with it. One of the biggest issues that a small marketing team faces, involves managing the 'influencers'. How can you easily see what's working and what's not? How can you tweak the influencer 'benefits' based on what each one is most interested in? Some want to be paid directly, others want store perks, etc. There's also the need to get a...