jer979Purpose Struggle
Yesterday, I decided that my blogging career should come to an end. I was doing myself a disservice. I told myself that the goal of the posts was to dig deeper, peel back the layers, get down to the core. But by publishing online (or on-chain as the case may be), I was subconsciously writing for others, even if I told myself that I didn't care if others read. So, in an effort to be more authentic, I figured I'd stop publishing and start doing a private journal. Within 2 hours of that decision...
jer979Value. Happiness.
I feel happy. It's fun, it's light, like a feather floating at the beginning of Forrest Gump. But, like the feather, it's not grounded. It can flitter and float away. Value is also ephemeral. We know it when we see it. We feel it, somewhere deep inside. Something connects to us, saying "yes, this is worth it." The "it" that it's worth is energy. Energy in the form of time, attention, money. The things of which our possession is limited. There's a reason why all the great traditions point to "...
jer979Coffee with AI
Every day for the past month, I’ve had a coffee date with AI. I literally sit down, with a cup of coffee, with an appointment on my calendar that says “coffee with AI”. During that time, AI (I’ve used ChatGPT, Gemini, Perplexity, Claude, and Venice) and I literally have a chat, the way I would with a friend. It’s not “write this letter for me” or “do this or that.” No, it’s a chance for us to have a conversation about whatever topic I want. Many days, recently, at least, it’s been about quant...
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jer979Crypto-MarTech Emerges
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jer979Crypto-MarTech Emerges
jer979Purpose Struggle
Yesterday, I decided that my blogging career should come to an end. I was doing myself a disservice. I told myself that the goal of the posts was to dig deeper, peel back the layers, get down to the core. But by publishing online (or on-chain as the case may be), I was subconsciously writing for others, even if I told myself that I didn't care if others read. So, in an effort to be more authentic, I figured I'd stop publishing and start doing a private journal. Within 2 hours of that decision...
jer979Value. Happiness.
I feel happy. It's fun, it's light, like a feather floating at the beginning of Forrest Gump. But, like the feather, it's not grounded. It can flitter and float away. Value is also ephemeral. We know it when we see it. We feel it, somewhere deep inside. Something connects to us, saying "yes, this is worth it." The "it" that it's worth is energy. Energy in the form of time, attention, money. The things of which our possession is limited. There's a reason why all the great traditions point to "...
jer979Coffee with AI
Every day for the past month, I’ve had a coffee date with AI. I literally sit down, with a cup of coffee, with an appointment on my calendar that says “coffee with AI”. During that time, AI (I’ve used ChatGPT, Gemini, Perplexity, Claude, and Venice) and I literally have a chat, the way I would with a friend. It’s not “write this letter for me” or “do this or that.” No, it’s a chance for us to have a conversation about whatever topic I want. Many days, recently, at least, it’s been about quant...
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<100 subscribers
The blog posts are long-gone as the Never Stop Marketing website has been relegated to the dustbins of history, but the concepts were there.
And, if you read “the Decentralized Marketing Organization”, you’ll see a lot of the same themes.
Basically, in 20176-2017, I spent a lot of time thinking about “Web3 CRM” (or what I called “WRM,” as in Web Relationship Manager).
It’s been very neat to see this very industry emerge and even the “WRM” term get used over the past 6 years.
Crypto-native Martech was another one I threw around as well.
Anyway, the reason that this is on my mind is that I read a post from Multicoin called “The Web3 Growth Stack” where they basically say that this whole category of “Web3 MarTech” is big enough for them to invest in.
That’s another encouraging sign in the evolution of this industry.
Marketing is becoming more sophisticated. It’s becoming Web3-native, and there are even companies that are specializing this, so we’re well beyond the theory.
Once upon a time, I kicked off an initiative that I called “Crypto-Salesforce” as a project when I was working with DAOstack. We didn’t make it too far, but we got alignment on the vision.
Somewhere out there, crypto-Salesforce is being born.
The blog posts are long-gone as the Never Stop Marketing website has been relegated to the dustbins of history, but the concepts were there.
And, if you read “the Decentralized Marketing Organization”, you’ll see a lot of the same themes.
Basically, in 20176-2017, I spent a lot of time thinking about “Web3 CRM” (or what I called “WRM,” as in Web Relationship Manager).
It’s been very neat to see this very industry emerge and even the “WRM” term get used over the past 6 years.
Crypto-native Martech was another one I threw around as well.
Anyway, the reason that this is on my mind is that I read a post from Multicoin called “The Web3 Growth Stack” where they basically say that this whole category of “Web3 MarTech” is big enough for them to invest in.
That’s another encouraging sign in the evolution of this industry.
Marketing is becoming more sophisticated. It’s becoming Web3-native, and there are even companies that are specializing this, so we’re well beyond the theory.
Once upon a time, I kicked off an initiative that I called “Crypto-Salesforce” as a project when I was working with DAOstack. We didn’t make it too far, but we got alignment on the vision.
Somewhere out there, crypto-Salesforce is being born.
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