
Purpose Struggle
Yesterday, I decided that my blogging career should come to an end. I was doing myself a disservice. I told myself that the goal of the posts was to dig deeper, peel back the layers, get down to the core. But by publishing online (or on-chain as the case may be), I was subconsciously writing for others, even if I told myself that I didn't care if others read. So, in an effort to be more authentic, I figured I'd stop publishing and start doing a private journal. Within 2 hours of that decision...

Value. Happiness.
I feel happy. It's fun, it's light, like a feather floating at the beginning of Forrest Gump. But, like the feather, it's not grounded. It can flitter and float away. Value is also ephemeral. We know it when we see it. We feel it, somewhere deep inside. Something connects to us, saying "yes, this is worth it." The "it" that it's worth is energy. Energy in the form of time, attention, money. The things of which our possession is limited. There's a reason why all the great traditions point to "...

Coffee with AI
Every day for the past month, I’ve had a coffee date with AI. I literally sit down, with a cup of coffee, with an appointment on my calendar that says “coffee with AI”. During that time, AI (I’ve used ChatGPT, Gemini, Perplexity, Claude, and Venice) and I literally have a chat, the way I would with a friend. It’s not “write this letter for me” or “do this or that.” No, it’s a chance for us to have a conversation about whatever topic I want. Many days, recently, at least, it’s been about quant...
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Purpose Struggle
Yesterday, I decided that my blogging career should come to an end. I was doing myself a disservice. I told myself that the goal of the posts was to dig deeper, peel back the layers, get down to the core. But by publishing online (or on-chain as the case may be), I was subconsciously writing for others, even if I told myself that I didn't care if others read. So, in an effort to be more authentic, I figured I'd stop publishing and start doing a private journal. Within 2 hours of that decision...

Value. Happiness.
I feel happy. It's fun, it's light, like a feather floating at the beginning of Forrest Gump. But, like the feather, it's not grounded. It can flitter and float away. Value is also ephemeral. We know it when we see it. We feel it, somewhere deep inside. Something connects to us, saying "yes, this is worth it." The "it" that it's worth is energy. Energy in the form of time, attention, money. The things of which our possession is limited. There's a reason why all the great traditions point to "...

Coffee with AI
Every day for the past month, I’ve had a coffee date with AI. I literally sit down, with a cup of coffee, with an appointment on my calendar that says “coffee with AI”. During that time, AI (I’ve used ChatGPT, Gemini, Perplexity, Claude, and Venice) and I literally have a chat, the way I would with a friend. It’s not “write this letter for me” or “do this or that.” No, it’s a chance for us to have a conversation about whatever topic I want. Many days, recently, at least, it’s been about quant...
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<100 subscribers
There’s a post by one of the most well-respected DeFi developers, Andre Cronje, called “Building in DeFi is Hard.”
In it, he’s not talking about the tech so much. Instead, he talks about the fact that everything you do is in public and subject to public comment.
Marketing in Web3 is no different.
Whereas in a Web2 company, if you are doing well or poorly, usually the bulk of your comments come from colleagues.
In Web3, your community of token holders, who have a vested interest in your success, are the ones who make the majority of the comments. It’s a numbers game.
You just have to be ready for the fact that everything you do is going to be put under a microscope. Sometimes, it hurts, but the more I do it, the more I look towards the words of Carl Jung.
“Be grateful for your difficulties and challenges, for they hold blessings. In fact… Man needs difficulties; they are necessary for health personal growth, individuation and self-actualisation.”
I’m grateful for the Radix community. Their constant questioning and challenging of the marketing efforts I lead are necessary for my self-actualization.
There’s a post by one of the most well-respected DeFi developers, Andre Cronje, called “Building in DeFi is Hard.”
In it, he’s not talking about the tech so much. Instead, he talks about the fact that everything you do is in public and subject to public comment.
Marketing in Web3 is no different.
Whereas in a Web2 company, if you are doing well or poorly, usually the bulk of your comments come from colleagues.
In Web3, your community of token holders, who have a vested interest in your success, are the ones who make the majority of the comments. It’s a numbers game.
You just have to be ready for the fact that everything you do is going to be put under a microscope. Sometimes, it hurts, but the more I do it, the more I look towards the words of Carl Jung.
“Be grateful for your difficulties and challenges, for they hold blessings. In fact… Man needs difficulties; they are necessary for health personal growth, individuation and self-actualisation.”
I’m grateful for the Radix community. Their constant questioning and challenging of the marketing efforts I lead are necessary for my self-actualization.
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