jer979Purpose Struggle
Yesterday, I decided that my blogging career should come to an end. I was doing myself a disservice. I told myself that the goal of the posts was to dig deeper, peel back the layers, get down to the core. But by publishing online (or on-chain as the case may be), I was subconsciously writing for others, even if I told myself that I didn't care if others read. So, in an effort to be more authentic, I figured I'd stop publishing and start doing a private journal. Within 2 hours of that decision...
jer979Value. Happiness.
I feel happy. It's fun, it's light, like a feather floating at the beginning of Forrest Gump. But, like the feather, it's not grounded. It can flitter and float away. Value is also ephemeral. We know it when we see it. We feel it, somewhere deep inside. Something connects to us, saying "yes, this is worth it." The "it" that it's worth is energy. Energy in the form of time, attention, money. The things of which our possession is limited. There's a reason why all the great traditions point to "...
jer979Coffee with AI
Every day for the past month, I’ve had a coffee date with AI. I literally sit down, with a cup of coffee, with an appointment on my calendar that says “coffee with AI”. During that time, AI (I’ve used ChatGPT, Gemini, Perplexity, Claude, and Venice) and I literally have a chat, the way I would with a friend. It’s not “write this letter for me” or “do this or that.” No, it’s a chance for us to have a conversation about whatever topic I want. Many days, recently, at least, it’s been about quant...
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jer979Not Fast, But Permanent
jer979Purpose Struggle
Yesterday, I decided that my blogging career should come to an end. I was doing myself a disservice. I told myself that the goal of the posts was to dig deeper, peel back the layers, get down to the core. But by publishing online (or on-chain as the case may be), I was subconsciously writing for others, even if I told myself that I didn't care if others read. So, in an effort to be more authentic, I figured I'd stop publishing and start doing a private journal. Within 2 hours of that decision...
jer979Value. Happiness.
I feel happy. It's fun, it's light, like a feather floating at the beginning of Forrest Gump. But, like the feather, it's not grounded. It can flitter and float away. Value is also ephemeral. We know it when we see it. We feel it, somewhere deep inside. Something connects to us, saying "yes, this is worth it." The "it" that it's worth is energy. Energy in the form of time, attention, money. The things of which our possession is limited. There's a reason why all the great traditions point to "...
jer979Coffee with AI
Every day for the past month, I’ve had a coffee date with AI. I literally sit down, with a cup of coffee, with an appointment on my calendar that says “coffee with AI”. During that time, AI (I’ve used ChatGPT, Gemini, Perplexity, Claude, and Venice) and I literally have a chat, the way I would with a friend. It’s not “write this letter for me” or “do this or that.” No, it’s a chance for us to have a conversation about whatever topic I want. Many days, recently, at least, it’s been about quant...
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I had the good opportunity to talk with Ted Wright, the CEO of Fizz (and of the book by the same name), and one of the world’s leading experts on Word-of-Mouth (WOMM) marketing.
I’ll spare you all of the statistics, as I’ve referenced them many times before, but WOMM, even and especially, in our over-saturated media world is the single most important type of marketing.
As I tell my team….”no one cares what we say about ourselves. They care about what other people say about us.”
Here’s why WOM works.
About 10% of the population are big-time storytellers and they share stories at a significantly higher rate than everyone else, so much so that the downstream impact of their storytelling is 40,000 more people per year who hear their stories than those who don’t.
40,000 more people. Who hear a story…for free. That’s how word spreads.
These people share stories because they love to do so, are intrinsically motivated by a desire to share, and they love to hear about and share NEW things.
The challenge for marketers is two-fold.
-where do these people ‘co-locate?” (in other words, how do you find them?)
-does your story pass their AIR filter?
Ted gave me a process and acronym to figure out if the stories I was telling were any good.
First, the process.
List ALL the story ideas you can possibly come up with. Doesn’t matter how crazy.
Then, ask yourself
are they AUTHENTIC?
are they INTERESTING?
are they RELEVANT?
A lot of times, we think things are interesting, but we don’t necessarily check the relevancy angle…like when I go crazy about how Bitcoin/crypto will revolutionize our financial system to my mother-in-law. She doesn’t really care.
And there’s a different AIR filter for different audiences. My mother-in-law doesn’t care, but my cousin does.
In marketing, we all hope/secretly wish for overnight success, but the fact is that great brands and great WOM take time.
As Ted said brilliantly, “the Pyramids took a long time, but 3000 years later, they’re still here. WOMM works that same way. It’s not fast, but it is Permanent.”
Find the story. Find the storytellers. Repeat.
I had the good opportunity to talk with Ted Wright, the CEO of Fizz (and of the book by the same name), and one of the world’s leading experts on Word-of-Mouth (WOMM) marketing.
I’ll spare you all of the statistics, as I’ve referenced them many times before, but WOMM, even and especially, in our over-saturated media world is the single most important type of marketing.
As I tell my team….”no one cares what we say about ourselves. They care about what other people say about us.”
Here’s why WOM works.
About 10% of the population are big-time storytellers and they share stories at a significantly higher rate than everyone else, so much so that the downstream impact of their storytelling is 40,000 more people per year who hear their stories than those who don’t.
40,000 more people. Who hear a story…for free. That’s how word spreads.
These people share stories because they love to do so, are intrinsically motivated by a desire to share, and they love to hear about and share NEW things.
The challenge for marketers is two-fold.
-where do these people ‘co-locate?” (in other words, how do you find them?)
-does your story pass their AIR filter?
Ted gave me a process and acronym to figure out if the stories I was telling were any good.
First, the process.
List ALL the story ideas you can possibly come up with. Doesn’t matter how crazy.
Then, ask yourself
are they AUTHENTIC?
are they INTERESTING?
are they RELEVANT?
A lot of times, we think things are interesting, but we don’t necessarily check the relevancy angle…like when I go crazy about how Bitcoin/crypto will revolutionize our financial system to my mother-in-law. She doesn’t really care.
And there’s a different AIR filter for different audiences. My mother-in-law doesn’t care, but my cousin does.
In marketing, we all hope/secretly wish for overnight success, but the fact is that great brands and great WOM take time.
As Ted said brilliantly, “the Pyramids took a long time, but 3000 years later, they’re still here. WOMM works that same way. It’s not fast, but it is Permanent.”
Find the story. Find the storytellers. Repeat.
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