jer979Purpose Struggle
Yesterday, I decided that my blogging career should come to an end. I was doing myself a disservice. I told myself that the goal of the posts was to dig deeper, peel back the layers, get down to the core. But by publishing online (or on-chain as the case may be), I was subconsciously writing for others, even if I told myself that I didn't care if others read. So, in an effort to be more authentic, I figured I'd stop publishing and start doing a private journal. Within 2 hours of that decision...
jer979Value. Happiness.
I feel happy. It's fun, it's light, like a feather floating at the beginning of Forrest Gump. But, like the feather, it's not grounded. It can flitter and float away. Value is also ephemeral. We know it when we see it. We feel it, somewhere deep inside. Something connects to us, saying "yes, this is worth it." The "it" that it's worth is energy. Energy in the form of time, attention, money. The things of which our possession is limited. There's a reason why all the great traditions point to "...
jer979Coffee with AI
Every day for the past month, I’ve had a coffee date with AI. I literally sit down, with a cup of coffee, with an appointment on my calendar that says “coffee with AI”. During that time, AI (I’ve used ChatGPT, Gemini, Perplexity, Claude, and Venice) and I literally have a chat, the way I would with a friend. It’s not “write this letter for me” or “do this or that.” No, it’s a chance for us to have a conversation about whatever topic I want. Many days, recently, at least, it’s been about quant...
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www.twitter.com/jer979
jer979Purpose Struggle
Yesterday, I decided that my blogging career should come to an end. I was doing myself a disservice. I told myself that the goal of the posts was to dig deeper, peel back the layers, get down to the core. But by publishing online (or on-chain as the case may be), I was subconsciously writing for others, even if I told myself that I didn't care if others read. So, in an effort to be more authentic, I figured I'd stop publishing and start doing a private journal. Within 2 hours of that decision...
jer979Value. Happiness.
I feel happy. It's fun, it's light, like a feather floating at the beginning of Forrest Gump. But, like the feather, it's not grounded. It can flitter and float away. Value is also ephemeral. We know it when we see it. We feel it, somewhere deep inside. Something connects to us, saying "yes, this is worth it." The "it" that it's worth is energy. Energy in the form of time, attention, money. The things of which our possession is limited. There's a reason why all the great traditions point to "...
jer979Coffee with AI
Every day for the past month, I’ve had a coffee date with AI. I literally sit down, with a cup of coffee, with an appointment on my calendar that says “coffee with AI”. During that time, AI (I’ve used ChatGPT, Gemini, Perplexity, Claude, and Venice) and I literally have a chat, the way I would with a friend. It’s not “write this letter for me” or “do this or that.” No, it’s a chance for us to have a conversation about whatever topic I want. Many days, recently, at least, it’s been about quant...
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jer979Web3 Marketing Metrics
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jer979Web3 Marketing Metrics
I’m giving a presentation to an audience of aspiring Web3 marketers next month and I’m brainstorming on what to say.
I certainly want to share why I think Web3 will “win.” I also want to highlight what skills are transferable from Web 2 to Web 3.
But I want to highlight what is different and I want to stress how Web3 is, at its core, about finance, so understanding capital flows and how economies works is, I believe an important strategic capability.
There are others, like understanding cryptoeconomic incentives, Web3 business models, the transition from “you get as much data as you can about people” to “you may never get any data about your ‘customers,’” and how proprietary data sources are a thing of the past as everyone, including your competitors, has access to the activity on your network.
And, then there are the metrics. Instead of Monthly/Daily Active Users, there are Active Addresses/Wallets.
Instead of Customer Acquisition Cost, it’s Capital Acquisition Cost.
The concepts are the same, but the focus is different.
The marketers who see the skills as meta and thus transferable will be able to make the leap.
I’m giving a presentation to an audience of aspiring Web3 marketers next month and I’m brainstorming on what to say.
I certainly want to share why I think Web3 will “win.” I also want to highlight what skills are transferable from Web 2 to Web 3.
But I want to highlight what is different and I want to stress how Web3 is, at its core, about finance, so understanding capital flows and how economies works is, I believe an important strategic capability.
There are others, like understanding cryptoeconomic incentives, Web3 business models, the transition from “you get as much data as you can about people” to “you may never get any data about your ‘customers,’” and how proprietary data sources are a thing of the past as everyone, including your competitors, has access to the activity on your network.
And, then there are the metrics. Instead of Monthly/Daily Active Users, there are Active Addresses/Wallets.
Instead of Customer Acquisition Cost, it’s Capital Acquisition Cost.
The concepts are the same, but the focus is different.
The marketers who see the skills as meta and thus transferable will be able to make the leap.
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