Already hoarding for summer.

I still remember that I was a little spice girl last year, but I bought a pile of long skirts this year. My friend explained to me professionally: This is called the short skirt effect.

“Short skirt effect”, also known as “skirt theory”, was put forward by American economist George Taylor in 1926. The simple explanation is: when the economy is good, women generally choose short skirts; On the contrary, when women wear long skirts, the economy gradually goes down.

▲ Ke Dall Jenner wears Loewe 2022 spring and summer long skirt

▲ Celine 2022 spring and summer series

▲ Jil sander 2022 spring and summer series

This statement is not absolute. Harold, an American economist, overturned: “economic prosperity does not always mean that the length of women’s skirts is shortened. There are many exceptions, such as the fashion trend and economic situation in the 1940s.”

In European and American countries in the 20th century, when women feel that the economic situation is good, they will choose shorter skirts to seek “reproductive opportunities”, because the better the economy is, the more conducive it is to “have children”. Now it can also be understood that after the economic foundation is satisfied, they are more willing to pursue the abundance of the spiritual world.

▲ famous American fashion photographer Horst P. Horst (1906-1999) 1940 Lisa nude

With the development of the times, the theory of a hundred years ago may not be so applicable, but it does make coco sprout and point out the popular changes of summer skirts in the past two years.

2019 is the last summer before the epidemic, and the forest wind is hot in China. From Ni Ni’s Japanese style dress to CICI’s doll style dress, the knee length makes women’s daily life relaxed and cheerful.

▲ item setting: marchen

Meanwhile, blacklink swept the world with a song “kill this love”, and the Korean women’s group is ready to move.

That year, China’s per capita GDP exceeded the $10000 mark for the first time, its comprehensive national strength was further strengthened, and its “family wealth” was more solid.

In 2020, BM style swept the fashion circle, and the word “pure desire” became the mainstream of fashion. Coupled with the impact of the retro trend Y2K, the miniskirt returned to the fashion throne. At the same time, under the severe impact of the epidemic, China’s GDP has not only not been affected, but also reached 101.6 trillion yuan, and the per capita GDP has exceeded 10000 US dollars for two consecutive years.

Going back to last year, our GDP continued to grow throughout the year, but our skirt length has been “relaxed”. The idyllic floral skirt on the knee is pleasing and soft and waxy. It was once photographed in Zhiba street in summer.

This year, when we asked for the 10086th time when we could travel, the holiday dress is no longer our first choice in summer. Look at the daily life of female stars in the past month, most of them are long skirts under their knees.

Similar to the short skirt effect theory, there is also the high-heeled shoe effect, which refers to the popular trend of women’s heel height and can reflect the current social and economic trend. The higher the heels that women wear, the worse the economy, while the low heels that go through flat shoes, the better the economy. Think of it, Coco’s shoe cabinet has always been flat shoes dominating the screen!

There are a lot of psychological knowledge about fashion, as well as the well-known lipstick effect. Why don’t we talk about the interesting psychology today.

If you have two watches with different times, they can’t help you judge the time accurately. Instead, they will create confusion, which refers to the watch effect.

Its enlightenment is that people cannot choose two different codes of conduct or values at the same time. This theory is often applied in the workplace. It is not only to unify norms, but also to follow consistent standards, otherwise it is very easy to fall into chaos due to environmental imbalance.

The question is, is your working environment a watch or two watches (dog head. JPG)?

No matter what kind of environment and system you are in, it is nothing new for people in the workplace to start with an identity wristwatch.

There is also consumer psychology: when you buy a wristwatch, you consider more “social attributes (such as luxury goods)” than “functional attributes (such as practical watches)”. In economic terms, this kind of commodity is called “webron commodity”, also known as “showing off wealth”.

So is webron’s goods a waste? not.

If a watch worth 50000 yuan has 10 units to show off, then another watch worth 70000 yuan has a higher display of the corresponding unit. According to the law of demand, we can explain why the higher the price of webron’s goods, the higher the trading volume.

The purchase phenomenon triggered by this theory is particularly obvious in the field of luxury watches. We can see the list of watch sales last year. Rolex, Abby, Patek Philippe and Richard Miller maintained strong sales growth, and Abby ranked by unit price.

Watch selling platform core selection has put forward the following views:

“In the past, the top three ranks of luxury watches were Patek Philippe, Rolex and Longines. In the future, they will become Richard Miller, Abby and Rolex.”

Such inferences are traceable, as the core article wrote:

By changing the track, Richard Miller made other brands have no power to fight back and occupy the top of the industry;

Abby keeps itself in a luxury position beyond the reach of ordinary people by directly controlling goods + appropriately catering to the young market;

Rolex has become the general equivalent of the watch industry, that is, gold, through agent control + easy liquidity.

Whether it is to enhance self-worth or hedge management, hoarding watches has become an investment, regardless of men and women.

▲ bezel CP Zhenlou

As for blank space, Chinese people who advocate the golden mean should not be unfamiliar. Such a creative technique is not uncommon in landscape painting.

The white space effect was officially proposed in the early 20th century. Leonardo da Vinci’s masterpiece Mona Lisa was stolen. Instead, people flocked to the museum to see the empty wall where the painting had been hung. Two years later, more people came to the museum to see the empty wall than in the past.

Therefore, in psychology, this phenomenon is called “blank effect”: a psychological phenomenon that people are more impressed by association when they perceive things.

This theory is often used in interpersonal communication. Keeping an appropriate distance will increase attraction, which is also the reason why “what you can’t get is always in turmoil, and those who are preferred are always confident”

Already hoarding for summer.

I still remember that I was a little spice girl last year, but I bought a pile of long skirts this year. My friend explained to me professionally: This is called the short skirt effect.

“Short skirt effect”, also known as “skirt theory”, was put forward by American economist George Taylor in 1926. The simple explanation is: when the economy is good, women generally choose short skirts; On the contrary, when women wear long skirts, the economy gradually goes down.

▲ Ke Dall Jenner wears Loewe 2022 spring and summer long skirt

▲ Celine 2022 spring and summer series

▲ Jil sander 2022 spring and summer series

This statement is not absolute. Harold, an American economist, overturned: “economic prosperity does not always mean that the length of women’s skirts is shortened. There are many exceptions, such as the fashion trend and economic situation in the 1940s.”

In European and American countries in the 20th century, when women feel that the economic situation is good, they will choose shorter skirts to seek “reproductive opportunities”, because the better the economy is, the more conducive it is to “have children”. Now it can also be understood that after the economic foundation is satisfied, they are more willing to pursue the abundance of the spiritual world.

▲ famous American fashion photographer Horst P. Horst (1906-1999) 1940 Lisa nude

With the development of the times, the theory of a hundred years ago may not be so applicable, but it does make coco sprout and point out the popular changes of summer skirts in the past two years.

2019 is the last summer before the epidemic, and the forest wind is hot in China. From Ni Ni’s Japanese style dress to CICI’s doll style dress, the knee length makes women’s daily life relaxed and cheerful.

▲ item setting: marchen

Meanwhile, blacklink swept the world with a song “kill this love”, and the Korean women’s group is ready to move.

That year, China’s per capita GDP exceeded the $10000 mark for the first time, its comprehensive national strength was further strengthened, and its “family wealth” was more solid.

In 2020, BM style swept the fashion circle, and the word “pure desire” became the mainstream of fashion. Coupled with the impact of the retro trend Y2K, the miniskirt returned to the fashion throne. At the same time, under the severe impact of the epidemic, China’s GDP has not only not been affected, but also reached 101.6 trillion yuan, and the per capita GDP has exceeded 10000 US dollars for two consecutive years.

Going back to last year, our GDP continued to grow throughout the year, but our skirt length has been “relaxed”. The idyllic floral skirt on the knee is pleasing and soft and waxy. It was once photographed in Zhiba street in summer.

This year, when we asked for the 10086th time when we could travel, the holiday dress is no longer our first choice in summer. Look at the daily life of female stars in the past month, most of them are long skirts under their knees.

Similar to the short skirt effect theory, there is also the high-heeled shoe effect, which refers to the popular trend of women’s heel height and can reflect the current social and economic trend. The higher the heels that women wear, the worse the economy, while the low heels that go through flat shoes, the better the economy. Think of it, Coco’s shoe cabinet has always been flat shoes dominating the screen!

There are a lot of psychological knowledge about fashion, as well as the well-known lipstick effect. Why don’t we talk about the interesting psychology today.

If you have two watches with different times, they can’t help you judge the time accurately. Instead, they will create confusion, which refers to the watch effect.

Its enlightenment is that people cannot choose two different codes of conduct or values at the same time. This theory is often applied in the workplace. It is not only to unify norms, but also to follow consistent standards, otherwise it is very easy to fall into chaos due to environmental imbalance.

The question is, is your working environment a watch or two watches (dog head. JPG)?

No matter what kind of environment and system you are in, it is nothing new for people in the workplace to start with an identity wristwatch.

There is also consumer psychology: when you buy a wristwatch, you consider more “social attributes (such as luxury goods)” than “functional attributes (such as practical watches)”. In economic terms, this kind of commodity is called “webron commodity”, also known as “showing off wealth”.

So is webron’s goods a waste? not.

If a watch worth 50000 yuan has 10 units to show off, then another watch worth 70000 yuan has a higher display of the corresponding unit. According to the law of demand, we can explain why the higher the price of webron’s goods, the higher the trading volume.

The purchase phenomenon triggered by this theory is particularly obvious in the field of luxury watches. We can see the list of watch sales last year. Rolex, Abby, Patek Philippe and Richard Miller maintained strong sales growth, and Abby ranked by unit price.

Watch selling platform core selection has put forward the following views:

“In the past, the top three ranks of luxury watches were Patek Philippe, Rolex and Longines. In the future, they will become Richard Miller, Abby and Rolex.”

Such inferences are traceable, as the core article wrote:

By changing the track, Richard Miller made other brands have no power to fight back and occupy the top of the industry;

Abby keeps itself in a luxury position beyond the reach of ordinary people by directly controlling goods + appropriately catering to the young market;

Rolex has become the general equivalent of the watch industry, that is, gold, through agent control + easy liquidity.

Whether it is to enhance self-worth or hedge management, hoarding watches has become an investment, regardless of men and women.

▲ bezel CP Zhenlou

As for blank space, Chinese people who advocate the golden mean should not be unfamiliar. Such a creative technique is not uncommon in landscape painting.

The white space effect was officially proposed in the early 20th century. Leonardo da Vinci’s masterpiece Mona Lisa was stolen. Instead, people flocked to the museum to see the empty wall where the painting had been hung. Two years later, more people came to the museum to see the empty wall than in the past.

Therefore, in psychology, this phenomenon is called “blank effect”: a psychological phenomenon that people are more impressed by association when they perceive things.

This theory is often used in interpersonal communication. Keeping an appropriate distance will increase attraction, which is also the reason why “what you can’t get is always in turmoil, and those who are preferred are always confident”