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Comments on the transaction market of the spring boutique
Transaction Express On the evening of March 28, Zhao Yong’s online “flowing gold and silver - 2022 quarterly boutique special session of modern gold and silver coins (I)” ended successfully. The special session was highly competitive, with a total of 266 collections and a turnover of 3.5986 million yuan. Compared with the market of small-size old fine and rare gold coins last year, from the transaction after the Spring Festival this year, collectors’ attention is not only on small-size gold c...
Sanya builds five model cooperatives for farmers' professional cooperatives and explores examples th…
In order to effectively solve the pain points and blocking points of industrial development such as uneven development of farmers’ cooperatives and unreasonable industrial structure, Sanya agricultural and rural Bureau recently held a symposium on building a model of professional cooperatives and decided to build five model cooperatives of farmers’ professional cooperatives, explore replicable promotion examples and help rural revitalization. Recently, Sanya agricultural and rural bureau held...
Mingfa new town demonstration site has standardized and personalized recruitment for new clothing st…
On the afternoon of February 24, under the leadership of the municipal urban management and Law Enforcement Bureau, the heads of the sub district offices of Siming District and Huli district and relevant departments braved the heavy rain to observe the remediation effect on the site of the remediation and improvement demonstration site of Mingfa international new town, and held an on-site meeting on the renovation and improvement of store signs in Lianqian sub district office. Taking the reme...
Comments on the transaction market of the spring boutique
Transaction Express On the evening of March 28, Zhao Yong’s online “flowing gold and silver - 2022 quarterly boutique special session of modern gold and silver coins (I)” ended successfully. The special session was highly competitive, with a total of 266 collections and a turnover of 3.5986 million yuan. Compared with the market of small-size old fine and rare gold coins last year, from the transaction after the Spring Festival this year, collectors’ attention is not only on small-size gold c...
Sanya builds five model cooperatives for farmers' professional cooperatives and explores examples th…
In order to effectively solve the pain points and blocking points of industrial development such as uneven development of farmers’ cooperatives and unreasonable industrial structure, Sanya agricultural and rural Bureau recently held a symposium on building a model of professional cooperatives and decided to build five model cooperatives of farmers’ professional cooperatives, explore replicable promotion examples and help rural revitalization. Recently, Sanya agricultural and rural bureau held...
Mingfa new town demonstration site has standardized and personalized recruitment for new clothing st…
On the afternoon of February 24, under the leadership of the municipal urban management and Law Enforcement Bureau, the heads of the sub district offices of Siming District and Huli district and relevant departments braved the heavy rain to observe the remediation effect on the site of the remediation and improvement demonstration site of Mingfa international new town, and held an on-site meeting on the renovation and improvement of store signs in Lianqian sub district office. Taking the reme...
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Share Dialog
21st Century Business Herald reporter he Hongyuan reports from Beijing
Mango hypermedia rhythm may be changing.
The financial report shows that in the first quarter of this year, mango hypermedia achieved a revenue of 3.124 billion yuan, a year-on-year decrease of 22.08%; The net profit attributable to the parent company was 507 million, a year-on-year decrease of 34.39%.
In 2021, the revenue of mango hypermedia was 15.356 billion, a year-on-year increase of 9.64%; The net profit attributable to the parent company was 2.114 billion, a year-on-year increase of 6.66%. Among them, Q4 achieved a revenue of 3.725 billion, a year-on-year decrease of 17.87%; The net profit attributable to the parent company was 134 million, a year-on-year decrease of 63.79%.
The company is the only profitable long video platform in China.
Performance decline
In 2021, the core business of mango hypermedia, Internet video business (advertising + member + operator business), achieved a revenue of 11.261 billion, a year-on-year increase of 24.29%.
Among them, the revenue of advertising / members / operators was 54.53/36.88/2.120 billion respectively, with a year-on-year increase of 31.7% / 13.3% / 27.2% respectively. As of 2021, it has 26 program production teams, 29 film and television production teams and 34 strategic studios of “Xinmang plan”. In 2021, mango TV launched more than 40 self-made variety shows and 170 film and television dramas.
In 2021, the number of paid users of mango hypermedia was 50.4 million, with a year-on-year increase of 39.5%, and arppu decreased, mainly due to promotion during summer and double 11. In January, mango TV raised its price, and arppu is expected to gradually recover this year.
It is worth noting that the revenue of mango super media in the first and second half of the year was 3.142/2.311 billion respectively, with a year-on-year change of 74.7% / - 1.3% respectively, and a month on month decrease of 26.45% in the second half of the year. It is mainly caused by many factors such as industrial policy supervision, delay of key projects and macroeconomic fluctuations since the second half of the year.
This also confirms the recent performance changes of mango hypermedia.
For the decline in the first quarter, the explanation is that, on the one hand, due to the popularity of the popular variety “sister 2 riding the wind and waves” in the same period last year, the advertising and member income base increased significantly; On the other hand, the Q1 epidemic has been repeated this year, which has delayed the recording of several key variety shows such as “sound without rest”, affecting the rhythm of content scheduling.
“In the subsequent Q2 and Q3 stages, trump IP such as brother, sister and sound will be launched one after another, and the scheduling of the ‘monsoon theater’ series will be richer. It is predicted that the overall performance of the company will be low in the first place and high in the second.” People close to mango hypermedia said.
Changes in monthly life may support this judgment. According to questmobile data, mango TV’s monthly / daily / duration recovered significantly month by month from January to March. After the monthly activity reached a peak of 252 million in August 2021, with the postponement of a series of industry supervision and key projects, the monthly activity decreased. From January to March this year, the company’s monthly activity gradually increased, reaching 212 / 219 / 226 million from January to March, with a year-on-year increase of 1.9% / 8.6% / 18.5% respectively, and March is usually the off-season, with a month-on-month increase of 2.8%.
“Not as expected”
Mango hypermedia investment and development rhythm are slowing down.
According to the institutional research Q & a record recently released by mango hypermedia, the company’s content expenditure this year is expected to be 7-8 billion yuan. In addition to the variety expenditure, most of it is concentrated in the production of film and television dramas. “On the one hand, film and television dramas pay attention to the head, on the other hand, try to pay attention to small and beautiful vertical categories. In terms of short content, we launched the ‘big mang plan’ relatively early, focusing on the production of self-made short content. This year, the ‘big mang’ launched 18 episodes of short drama” mindless “, each episode of 10 minutes, which has achieved very good results. At present, the ‘big mang plan’ is also further opening to the outside world and cooperating in various short drama collections and micro variety projects.”
It is worth noting that in August 2021, the investor relations activity record released by mango hypermedia said that the content expenditure in that year is expected to be about 7.5 billion, and the investment from the perspective of cash flow will be greater. In 2022, it is expected to increase by about 20% on the basis of that year. “The investment in variety shows is relatively stable, with little increase every year, but the investment in variety shows is expected to increase by 10% next year, and there are two major innovation projects. The important contents of next year have been basically planned, because the planning cycle of contents, especially TV dramas, is relatively long, so it needs to be planned ahead. The company is trying to transfer the advantages of variety shows to dramas. At present, it has more than 20 drama producer teams, and will develop to 40-50 in the next two years 。 ”
As expected by mango hypermedia last year, the content cost will be around 9 billion yuan this year. At present, the gap is obvious.
On the other hand, mango hypermedia is also looking for new increment.
The announcement shows that its wholly-owned subsidiary Xiaomang e-commerce is increasing capital and shares. Mango media, the controlling shareholder of mango super media, invested 286 million yuan to increase its capital, accounting for 33.33% of its shares. After the capital and share increase, mango hypermedia’s shareholding in Xiaomang e-commerce decreased from 100% to 66.67%.
Mango hypermedia said that Xiaomang e-commerce is currently in the period of strategic cultivation. The capital increase and share expansion funds will be used to supplement the working capital of Xiaomang e-commerce, improve the construction of basic platforms such as logistics and technology, and support the implementation of strategic projects such as e-commerce content production.
According to mango hypermedia executives at investor relations activities, the original intention of e-commerce is to explore the diversified business model of content ecology from the perspective of content self-control. At present, the sales of single models, including cotton dolls, have reached the forefront of the industry.
It said that one of Xiaomang’s e-commerce operation objectives this year is Gmv and the other is dau. It is expected that the daily life will reach the level of two or three million, match the product sales, and it is expected to achieve the target Gmv.
According to the announcement, Xiaomang e-commerce achieved a revenue of 247 million in 2021, a year-on-year increase of more than 30 times and a loss of 280 million yuan.
In addition, mango hypermedia has opened a business relationship with China Mobile
21st Century Business Herald reporter he Hongyuan reports from Beijing
Mango hypermedia rhythm may be changing.
The financial report shows that in the first quarter of this year, mango hypermedia achieved a revenue of 3.124 billion yuan, a year-on-year decrease of 22.08%; The net profit attributable to the parent company was 507 million, a year-on-year decrease of 34.39%.
In 2021, the revenue of mango hypermedia was 15.356 billion, a year-on-year increase of 9.64%; The net profit attributable to the parent company was 2.114 billion, a year-on-year increase of 6.66%. Among them, Q4 achieved a revenue of 3.725 billion, a year-on-year decrease of 17.87%; The net profit attributable to the parent company was 134 million, a year-on-year decrease of 63.79%.
The company is the only profitable long video platform in China.
Performance decline
In 2021, the core business of mango hypermedia, Internet video business (advertising + member + operator business), achieved a revenue of 11.261 billion, a year-on-year increase of 24.29%.
Among them, the revenue of advertising / members / operators was 54.53/36.88/2.120 billion respectively, with a year-on-year increase of 31.7% / 13.3% / 27.2% respectively. As of 2021, it has 26 program production teams, 29 film and television production teams and 34 strategic studios of “Xinmang plan”. In 2021, mango TV launched more than 40 self-made variety shows and 170 film and television dramas.
In 2021, the number of paid users of mango hypermedia was 50.4 million, with a year-on-year increase of 39.5%, and arppu decreased, mainly due to promotion during summer and double 11. In January, mango TV raised its price, and arppu is expected to gradually recover this year.
It is worth noting that the revenue of mango super media in the first and second half of the year was 3.142/2.311 billion respectively, with a year-on-year change of 74.7% / - 1.3% respectively, and a month on month decrease of 26.45% in the second half of the year. It is mainly caused by many factors such as industrial policy supervision, delay of key projects and macroeconomic fluctuations since the second half of the year.
This also confirms the recent performance changes of mango hypermedia.
For the decline in the first quarter, the explanation is that, on the one hand, due to the popularity of the popular variety “sister 2 riding the wind and waves” in the same period last year, the advertising and member income base increased significantly; On the other hand, the Q1 epidemic has been repeated this year, which has delayed the recording of several key variety shows such as “sound without rest”, affecting the rhythm of content scheduling.
“In the subsequent Q2 and Q3 stages, trump IP such as brother, sister and sound will be launched one after another, and the scheduling of the ‘monsoon theater’ series will be richer. It is predicted that the overall performance of the company will be low in the first place and high in the second.” People close to mango hypermedia said.
Changes in monthly life may support this judgment. According to questmobile data, mango TV’s monthly / daily / duration recovered significantly month by month from January to March. After the monthly activity reached a peak of 252 million in August 2021, with the postponement of a series of industry supervision and key projects, the monthly activity decreased. From January to March this year, the company’s monthly activity gradually increased, reaching 212 / 219 / 226 million from January to March, with a year-on-year increase of 1.9% / 8.6% / 18.5% respectively, and March is usually the off-season, with a month-on-month increase of 2.8%.
“Not as expected”
Mango hypermedia investment and development rhythm are slowing down.
According to the institutional research Q & a record recently released by mango hypermedia, the company’s content expenditure this year is expected to be 7-8 billion yuan. In addition to the variety expenditure, most of it is concentrated in the production of film and television dramas. “On the one hand, film and television dramas pay attention to the head, on the other hand, try to pay attention to small and beautiful vertical categories. In terms of short content, we launched the ‘big mang plan’ relatively early, focusing on the production of self-made short content. This year, the ‘big mang’ launched 18 episodes of short drama” mindless “, each episode of 10 minutes, which has achieved very good results. At present, the ‘big mang plan’ is also further opening to the outside world and cooperating in various short drama collections and micro variety projects.”
It is worth noting that in August 2021, the investor relations activity record released by mango hypermedia said that the content expenditure in that year is expected to be about 7.5 billion, and the investment from the perspective of cash flow will be greater. In 2022, it is expected to increase by about 20% on the basis of that year. “The investment in variety shows is relatively stable, with little increase every year, but the investment in variety shows is expected to increase by 10% next year, and there are two major innovation projects. The important contents of next year have been basically planned, because the planning cycle of contents, especially TV dramas, is relatively long, so it needs to be planned ahead. The company is trying to transfer the advantages of variety shows to dramas. At present, it has more than 20 drama producer teams, and will develop to 40-50 in the next two years 。 ”
As expected by mango hypermedia last year, the content cost will be around 9 billion yuan this year. At present, the gap is obvious.
On the other hand, mango hypermedia is also looking for new increment.
The announcement shows that its wholly-owned subsidiary Xiaomang e-commerce is increasing capital and shares. Mango media, the controlling shareholder of mango super media, invested 286 million yuan to increase its capital, accounting for 33.33% of its shares. After the capital and share increase, mango hypermedia’s shareholding in Xiaomang e-commerce decreased from 100% to 66.67%.
Mango hypermedia said that Xiaomang e-commerce is currently in the period of strategic cultivation. The capital increase and share expansion funds will be used to supplement the working capital of Xiaomang e-commerce, improve the construction of basic platforms such as logistics and technology, and support the implementation of strategic projects such as e-commerce content production.
According to mango hypermedia executives at investor relations activities, the original intention of e-commerce is to explore the diversified business model of content ecology from the perspective of content self-control. At present, the sales of single models, including cotton dolls, have reached the forefront of the industry.
It said that one of Xiaomang’s e-commerce operation objectives this year is Gmv and the other is dau. It is expected that the daily life will reach the level of two or three million, match the product sales, and it is expected to achieve the target Gmv.
According to the announcement, Xiaomang e-commerce achieved a revenue of 247 million in 2021, a year-on-year increase of more than 30 times and a loss of 280 million yuan.
In addition, mango hypermedia has opened a business relationship with China Mobile
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