Video is ubiquitous in the workplace today. We’ve long been excited about this growing trend of video for work (as evidenced by our investment in companies like Hopin, Loom, Mux, and Tandem) and in the future, whether it’s real time or asynchronous, we are confident that video in the workplace is here to stay. 

Video is a superior platform – it allows for more participants across different time zones to participate in meetings (making it a critical component for remote work) and has proven to be far more efficient for workers, yet it still allows for individuals to foster genuine relationships (both in and out of a workplace setting). From company all hands, to sales conversations, to employee onboarding and training, almost every meeting we used to host in person can be done via video.

Of course video has some short-comings, too, but many are actually the same short-comings as in-person meetings. For instance, decisions made on a video conference, or in a conference room, are rarely memorialized in any institutionalized way compared to decisions made over email that can be referred back to, referenced, or forwarded along as needed. While video meetings and calls can be recorded, it’s often not a great use of time to sift through hours of conversations to determine or identify primary takeaways, important action items, or key decisions.

When I was an entrepreneur I loved listening to recordings of prospective customers to hear their questions, objections, and ideas. But with time as a scarcity, what I really needed was a recap of those calls without having to listen in or review every recording. Same was true if I missed a company all-hands meeting, I wanted the content, but not to spend an hour replaying it. 

Video is ubiquitous in the workplace today. We’ve long been excited about this growing trend of video for work (as evidenced by our investment in companies like Hopin, Loom, Mux, and Tandem) and in the future, whether it’s real time or asynchronous, we are confident that video in the workplace is here to stay. 

Video is a superior platform – it allows for more participants across different time zones to participate in meetings (making it a critical component for remote work) and has proven to be far more efficient for workers, yet it still allows for individuals to foster genuine relationships (both in and out of a workplace setting). From company all hands, to sales conversations, to employee onboarding and training, almost every meeting we used to host in person can be done via video.

Of course video has some short-comings, too, but many are actually the same short-comings as in-person meetings. For instance, decisions made on a video conference, or in a conference room, are rarely memorialized in any institutionalized way compared to decisions made over email that can be referred back to, referenced, or forwarded along as needed. While video meetings and calls can be recorded, it’s often not a great use of time to sift through hours of conversations to determine or identify primary takeaways, important action items, or key decisions.

When I was an entrepreneur I loved listening to recordings of prospective customers to hear their questions, objections, and ideas. But with time as a scarcity, what I really needed was a recap of those calls without having to listen in or review every recording. Same was true if I missed a company all-hands meeting, I wanted the content, but not to spend an hour replaying it.