A seminar was held on 25 April in the South Sun City in south-west of the Province of Hanoi to analyse in depth the social causes, ideologies and realistic paths behind the phenomenon of “burning out”. At the meeting, seven expert scholars held in-depth discussions on media helping urban IP formation, brainstorming, and made many constructive suggestions. The furnace has been bagged, the soul burns three sets. The marketing of events, which are supposed to be “go-and-be” has not been envisage...