In 2021, Timothy Luke and I received a grant to build a new brand for the Uniswap Grants Program (UGP). When we looked at UGP, it felt clear that the program’s core was the grant recipients themselves, and the projects they were building. We saw a wide range of work being funded and completed through UGP, with each individual project shaping the program’s overall identity. Inspired by the concept of headless brands, we sought to create a visual identity that felt true to UGP: individually uni...

In 2021, Timothy Luke and I received a grant to build a new brand for the Uniswap Grants Program (UGP). When we looked at UGP, it felt clear that the program’s core was the grant recipients themselves, and the projects they were building. We saw a wide range of work being funded and completed through UGP, with each individual project shaping the program’s overall identity. Inspired by the concept of headless brands, we sought to create a visual identity that felt true to UGP: individually uni...