The New Common Sense
Own Your Work. Own Your Audience. Own the Web.
The Rise of the Distribution-First Founder
For decades, founders followed the same script: build a product, raise a round, then worry about customers later. In the 2010s, the script evolved—thanks to the Lean Startup playbook—into “ship an MVP, test for traction, raise a round, then prep your GTM.” It was faster, leaner, but distribution was still left at the end of the process. But even this MVP-first approach kept the hardest part—finding customers—pushed to the back of the journey. That gap is what a new type of founder is closing....
The Physics of Distribution
How attention becomes motion.
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The New Common Sense
Own Your Work. Own Your Audience. Own the Web.
The Rise of the Distribution-First Founder
For decades, founders followed the same script: build a product, raise a round, then worry about customers later. In the 2010s, the script evolved—thanks to the Lean Startup playbook—into “ship an MVP, test for traction, raise a round, then prep your GTM.” It was faster, leaner, but distribution was still left at the end of the process. But even this MVP-first approach kept the hardest part—finding customers—pushed to the back of the journey. That gap is what a new type of founder is closing....
The Physics of Distribution
How attention becomes motion.
