
Juu Juu Journal: Edition 001
September 2025 Recap + A Glimpse Into Fall

from crystal nfts to creator coins
when i first found my way into crypto and nfts in late 2021, there was a very clear narrative: this is how artists make money on chain. nfts were the entry point. they were the bridge between creativity and income, and for a moment in time, that bridge was real. someone close to me suggested i check out the space and encouraged me to experiment. they even suggested i bring my crystal world into it, to turn good juu juu crystals into nfts. good juu juu is my online + irl crystal store, and it’...

Welcome to my Juu Juu Journal
I’m Sierra Renee (but you might know me as Juujuumama). If you’re reading this, welcome to the first edition of my newsletter! 🌟
<100 subscribers

Juu Juu Journal: Edition 001
September 2025 Recap + A Glimpse Into Fall

from crystal nfts to creator coins
when i first found my way into crypto and nfts in late 2021, there was a very clear narrative: this is how artists make money on chain. nfts were the entry point. they were the bridge between creativity and income, and for a moment in time, that bridge was real. someone close to me suggested i check out the space and encouraged me to experiment. they even suggested i bring my crystal world into it, to turn good juu juu crystals into nfts. good juu juu is my online + irl crystal store, and it’...

Welcome to my Juu Juu Journal
I’m Sierra Renee (but you might know me as Juujuumama). If you’re reading this, welcome to the first edition of my newsletter! 🌟


but the truth is simple: the future belongs to ppl of value.
ppl whose time is worth something.
ppl whose energy actually moves things, inspires things, creates things.
and when something is valuable, you don’t give it away without intention, you protect it.
we’re moving into a reality where having an “agent” won’t be for celebrities or institutions, it’ll be normal for anyone building something real.
it’s not about hiding or being “too good.”
it’s about boundaries that actually work in the digital wild west.
your agent filters nonsense from real opportunities.
it feels natural for me to create a version of myself that handles the front-facing parts of my world. not a clone. not a mask. but a digital extension of my boundaries.
it’s actually letting me be human again.
i want to be a present mother to my little son.
i want to live offline some days without guilt.
i want rest. softness. long mornings. actual peace.
ai should give us more life… not take it away.
there are a lot of weirdos out here.
a lot of ppl who approach without respect.
a lot of takers, energy leeches, ppl who love proximity more than the work.
an agent becomes spiritual armor.
a boundary that doesn’t get tired.
a filter that protects my energy without me having to fight for it.
and if someone is turned off by boundaries?
great, it means the boundary is doing its job.
that’s the year i reclaim my personhood.
when i stop being terminally online.
when i stop pouring myself into the void for ppl who don’t even see the value.
i’m researching, building, exploring all of this because i want a life again.
more art.
more motherhood.
more being a full human.
less screentime.
less performing.
and if ppl don’t like it? cool. they can continue wasting their lives in algorithmic purgatory.
but the truth is simple: the future belongs to ppl of value.
ppl whose time is worth something.
ppl whose energy actually moves things, inspires things, creates things.
and when something is valuable, you don’t give it away without intention, you protect it.
we’re moving into a reality where having an “agent” won’t be for celebrities or institutions, it’ll be normal for anyone building something real.
it’s not about hiding or being “too good.”
it’s about boundaries that actually work in the digital wild west.
your agent filters nonsense from real opportunities.
it feels natural for me to create a version of myself that handles the front-facing parts of my world. not a clone. not a mask. but a digital extension of my boundaries.
it’s actually letting me be human again.
i want to be a present mother to my little son.
i want to live offline some days without guilt.
i want rest. softness. long mornings. actual peace.
ai should give us more life… not take it away.
there are a lot of weirdos out here.
a lot of ppl who approach without respect.
a lot of takers, energy leeches, ppl who love proximity more than the work.
an agent becomes spiritual armor.
a boundary that doesn’t get tired.
a filter that protects my energy without me having to fight for it.
and if someone is turned off by boundaries?
great, it means the boundary is doing its job.
that’s the year i reclaim my personhood.
when i stop being terminally online.
when i stop pouring myself into the void for ppl who don’t even see the value.
i’m researching, building, exploring all of this because i want a life again.
more art.
more motherhood.
more being a full human.
less screentime.
less performing.
and if ppl don’t like it? cool. they can continue wasting their lives in algorithmic purgatory.
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