The Metaverse is quickly becoming the hottest buzzword in the technologist lingo, as well as every self-respecting advertiser. Still, the word isn't widely understood yet, and for good reason. Most people see it as some sort of mystical cyber-paradise where consumers will pool together in an escapist dreamscape; free to express themselves, become their ideal self, and most importantly, buy whatever trend the collective consciousness of crypto twitter decides to hype up next. While this i...

The Metaverse is quickly becoming the hottest buzzword in the technologist lingo, as well as every self-respecting advertiser. Still, the word isn't widely understood yet, and for good reason. Most people see it as some sort of mystical cyber-paradise where consumers will pool together in an escapist dreamscape; free to express themselves, become their ideal self, and most importantly, buy whatever trend the collective consciousness of crypto twitter decides to hype up next. While this i...

Every so often an event occurs that is so startling in its economic implications that it may reasonably be considered a water-shed in the way we do business. By watershed we mean an abrupt and irrevocable turning point, one that signals a shift in historical direction by obliterating an established set of business practices and replacing them with a new commercial paradigm. We are in the initial stages of such a watershed now, with the meteoric rise to prominence of the third web (web3). The ...

Every so often an event occurs that is so startling in its economic implications that it may reasonably be considered a water-shed in the way we do business. By watershed we mean an abrupt and irrevocable turning point, one that signals a shift in historical direction by obliterating an established set of business practices and replacing them with a new commercial paradigm. We are in the initial stages of such a watershed now, with the meteoric rise to prominence of the third web (web3). The ...