KORNISH

Imagine you walk into a room full of people — some are deep in conversation, others laughing over inside jokes, a few quietly observing from the sidelines. You don’t know anyone yet, but you’d like to connect and to share something with them.

In Step 2, we focused on your foundation — the internal structure of your identity or persona. Now, we move on to the facade — what people actually see when they visit your profile.

We’ve already uncovered your identity bricks, cleared out the facade of your account, and now we arrive at the question: what do we actually have to cast, and how do we make people want to read it? Imagine a massive mountain — not of stone, but of information debris. Every day, we scroll, swipe, and sift through endless noise in search of something that feels real.