In a space crowded with transactional airdrops and robotic quests, Irys and OKX have taken a refreshing detour one that blends nostalgia with interactivity. Instead of filling out spreadsheets or grinding Discord invites, users are being invited to raise a digital creature in a gamified journey called the Genesis Hunt.
Think Tamagotchi, but for the decentralized world.
Over the next two weeks, participants can hatch and evolve a Bitomo, a virtual companion that reflects your engagement with the Irys ecosystem. The more effort you put in completing daily tasks, interacting with the platform, staying consistent the more your Bitomo grows.
There are four evolution stages, each representing your level of dedication. Reaching the final stage doesn’t just give you bragging rights it earns you a ticket into a raffle for whitelist spots to claim the coveted Genesis NFT. Only 500 wallets will be chosen, so every day of participation matters.
Head to bitomokx.irys.xyz
Connect your OKX Wallet
Start your daily quests
Watch your Bitomo evolve
It’s lightweight, low-barrier, and honestly, fun something the NFT space hasn’t seen in a while.
While most NFT campaigns lean on FOMO or speculative hype, Genesis Hunt uses a different playbook: emotional engagement. It takes cues from viral Web2 mechanics like Duolingo streaks or fitness app streak rewards systems that reward consistency and build habit. By turning daily check-ins into tangible progress (e.g., your Bitomo growing wings or changing form), Irys taps into a psychological loop that makes users return not because they have to, but because they want to.
Projects like Galxe and Layer3 have pioneered quest-based discovery, but few have leaned this hard into character-building and narrative. It’s not just "connect-wallet-and-click." It’s relationship-building with your Bitomo, with the platform, and with the ecosystem.
This campaign isn’t just a funnel for early mint access it’s a loyalty engine. Those who evolve their Bitomo are more likely to stick around post-campaign. They’ve invested time, not just clicks. And that’s the kind of community most NFT projects dream of but rarely build.
In a sense, Irys is using Bitomo as a mirror. Your creature reflects your actions, discipline, and curiosity. It’s simple but poetic and in a market often saturated with noise, that quiet emotional resonance makes all the difference.
Whether you’re an OKX user looking for something fresh or just curious about Irys, Genesis Hunt is worth your time. It’s a rare blend of game, narrative, and real opportunity and in Web3, those don’t come often.
Evolve your Bitomo. Earn your spot. And maybe, just maybe, walk away with more than an NFT. Walk away with a story.
KeyTI
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