Brand and story provide any IP oriented web3 project a foundation for a healthy ecosystem and a mainstream audience. Brand represents a project’s mission and values. For example, inspired by a young boy asking if astronauts can be black, Aku is arguably the most mission oriented web3 project with real potential to crossover and appeal to a mainstream audience. Story is the other key pillar of any IP oriented ecosystem. This includes the key characters (heroes and villains), the setting, and c...