Brand and story provide any IP oriented web3 project a foundation for a healthy ecosystem and a mainstream audience. Brand represents a project’s mission and values. For example, inspired by a young boy asking if astronauts can be black, Aku is arguably the most mission oriented web3 project with real potential to crossover and appeal to a mainstream audience. Story is the other key pillar of any IP oriented ecosystem. This includes the key characters (heroes and villains), the setting, and c...

Brand and story provide any IP oriented web3 project a foundation for a healthy ecosystem and a mainstream audience. Brand represents a project’s mission and values. For example, inspired by a young boy asking if astronauts can be black, Aku is arguably the most mission oriented web3 project with real potential to crossover and appeal to a mainstream audience. Story is the other key pillar of any IP oriented ecosystem. This includes the key characters (heroes and villains), the setting, and c...