Lauren McDonagh-Pereira @lampphotography
Over 100 subscribers
Twitter is where the NFT art community lives. Artists and collectors meet each other in Twitter Spaces, in private direct message group chats, and in Twitter communities. If you want to be a part of the NFT art community, either as an artist or as a collector, you need to start building your presence on Twitter.
I’m Lauren McDonagh-Pereira. I am a photographer, an NFT artist, and an NFT collector. I joined the NFT community in February 2022. When I started, I had an old abandoned Twitter account with 33 followers, 5 Tweets, and a six-year silent streak. As of November 28, 2022, I have 12,400 followers, 42,000 Tweets, and I rarely go six hours without Tweeting about something.
It took me 10 months to grow my account from 33 followers to 12.3K followers. In this article, I will share all my secrets, tips, and tricks for growing a dead Twitter account into a hub for NFT community connections. Be warned, this is not a fast track. It takes a lot of time and effort to organically grow your Twitter account.
If you are still interested, great! Keep reading to learn the seven traits that you need to gain Twitter followers in the NFT community.
Twitter has undergone a significant rebranding in 2023, changing its name to "X." This change was initiated by Elon Musk, who has been vocal about transforming the platform into an "everything app," moving beyond its original concept of short message exchanges. Musk's rationale for the rebranding stems from his vision of expanding the platform's capabilities, incorporating features like comprehensive communications and financial services, thereby making the Twitter name less representative of its new broader functionality.
The rebranding includes replacing Twitter's iconic bird logo with an "X" logo. This change is in line with Musk's affinity for the letter "X," as seen in his other ventures like SpaceX and X.com. The renaming to "X" reflects Musk's ambition to create a versatile platform, encompassing a wider range of services and interactions.
The rebranding process also involved changes at Twitter's headquarters, where the new logo was displayed, and references to the old Twitter branding were removed. This move symbolizes a significant shift in the company's direction and identity under Musk's leadership.
© Lauren McDonagh-Pereira Photography
Twitter is a social media platform. It exists to provide people with a way to connect with one another. The only way to succeed at making connections is by being yourself. Whether you are an NFT artist or an NFT collector, the people on Twitter want to know about your tastes, your talents and your ideas.
Remember, you are your brand, and your brand is you. Growing yourself as an NFT artist is a long term commitment. You will need to come back and interact with people everyday for months or years on end. If you try to emulate someone else’s social media presence by curating a fake brand for yourself, you will not be able to keep track of how you are supposed to be interacting and when. Further, you will quickly burn out and lose interest if you don’t give yourself permission to Tweet out off-the-cuff replies when you are interacting with other Twitter users.
Don’t be fake. When you compliment someone’s art work on Twitter, mean it. When you share parts of yourself with other Twitter users, be authentic. Most of us are social media savvy enough to tell the difference between talking to a genuine person and talking to a public relations team. If people wanted to see your perfectly polished self-presentation, they would check out your website. People come to Twitter to start conversations and get to know the real people behind the brands.
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_background_hover_slideshow_background_size='false' _background_hover_slideshow_background_size_tablet='false' _background_hover_slideshow_background_size_mobile='false' _background_hover_slideshow_background_position='false' _background_hover_slideshow_background_position_tablet='false' _background_hover_slideshow_background_position_mobile='false' _background_hover_slideshow_lazyload='false' _background_hover_slideshow_ken_burns='false' _background_hover_slideshow_ken_burns_zoom_direction='false' _border_border='false' _border_width='false' _border_width_tablet='false' _border_width_mobile='false' _border_color='false' _box_shadow_box_shadow_type='false' _box_shadow_box_shadow='false' _box_shadow_box_shadow_position='false' _border_hover_border='false' _border_hover_width='false' _border_hover_width_tablet='false' _border_hover_width_mobile='false' _border_hover_color='false' _box_shadow_hover_box_shadow_type='false' _box_shadow_hover_box_shadow='false' _box_shadow_hover_box_shadow_position='false' _mask_switch='false' _mask_shape='false' _mask_image='false' _mask_notice='false' _mask_size='false' _mask_size_tablet='false' _mask_size_mobile='false' _mask_size_scale='false' _mask_size_scale_tablet='false' _mask_size_scale_mobile='false' _mask_position='false' _mask_position_tablet='false' _mask_position_mobile='false' _mask_position_x='false' _mask_position_x_tablet='false' _mask_position_x_mobile='false' _mask_position_y='false' _mask_position_y_tablet='false' _mask_position_y_mobile='false' _mask_repeat='false' _mask_repeat_tablet='false' _mask_repeat_mobile='false' hide_desktop='false' hide_tablet='false' hide_mobile='false' _attributes='false' custom_css='false']https://twitter.com/LAMPphotography/status/1596151887921053696[/embedpress]
Make sure to share a bit about yourself, so that you can forge connections with other users. In between tweets about my art, or my latest thoughts on the NFT space, I tweet out a quick picture of my day.
[caption id="attachment_1293" align="aligncenter" width="228"]
Tweet by @LAMPphotography[/caption]
Most mornings, as part of my “GM” tweet (See: "Be Consistent"), I add a quick sentence about my real plans for the day and ask my followers about their plans. When I see someone post something that I think is funny, I respond with a follow up joke of my own. My Twitter feed is primarily focused on my art and NFT sales, but I sneak in just enough personal tidbits to show that there is a real person behind my profile picture.
[caption id="attachment_1294" align="aligncenter" width="300"]
Tweet by @LAMPphotography[/caption]
Try to present a web-friendly version of your authentic self on Twitter. You obviously have to walk a fine line to protect your privacy and safety, but that doesn’t mean that your Twitter profile should look like it was written by the PR team at Sotheby’s. The more that other Twitter users feel connected to you as a person, the more they will engage with your content, and the more your account will grow.
© Lauren McDonagh-Pereira Photography
Always be kind on Twitter. Sure, Twitter has lots of bots roaming around, but most of the users are very real people with very real feelings.
Whenever you Tweet at someone, ask yourself if it is something you would say to your coworker or neighbor. People rarely remember exactly what you say or do, but they usually remember how you make them feel. When you are interacting with others on Twitter, make it your goal to have that person, (and anyone reading it your conversation) walk away feeling good, or at least neutral about the interaction.
No one likes a troll. It might be funny in the short term, but in the long run, it will not help your Twitter account grow.
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_box_shadow_hover_box_shadow_position='false' _mask_switch='false' _mask_shape='false' _mask_image='false' _mask_notice='false' _mask_size='false' _mask_size_tablet='false' _mask_size_mobile='false' _mask_size_scale='false' _mask_size_scale_tablet='false' _mask_size_scale_mobile='false' _mask_position='false' _mask_position_tablet='false' _mask_position_mobile='false' _mask_position_x='false' _mask_position_x_tablet='false' _mask_position_x_mobile='false' _mask_position_y='false' _mask_position_y_tablet='false' _mask_position_y_mobile='false' _mask_repeat='false' _mask_repeat_tablet='false' _mask_repeat_mobile='false' hide_desktop='false' hide_tablet='false' hide_mobile='false' _attributes='false' custom_css='false']https://twitter.com/LAMPphotography/status/1577034251962241024[/embedpress]
My Twitter account has grown very quickly through the simple act of giving out authentic compliments. Whenever I see a tweet or image that I like, I don’t simply click the heart button, I take the time to leave a brief compliment about what I specifically like about the tweet. I usually say something simple such as, “I like your use of blue in this piece” or “This is very detailed” or “Wow! I love the light in this one”. I only leave compliments on pieces that I genuinely like, and I only say things that I believe to be true.
[caption id="attachment_1297" align="aligncenter" width="300"]
Tweet by @LAMPphotography[/caption]
Leaving compliments as Twitter replies is a powerful method of growing your audience. It's pretty common on Twitter (or any social media platform) to see a post with hundreds or even thousands of likes and retweets, but comparatively few comments. Most people simply do not take the time to stop and write a comment. They just hit the like button and continue scrolling. By taking a moment to leave a genuine comment on a tweet that you like, you will start to stand out from the crowd.
When you compliment a person who is already in your network, you deepen your connection with that person. When you compliment art by someone who is not in your network yet, it is likely they will take a minute to click on your profile and see who you are and what you are about. They might even follow you while they are checking out your page.
Your friendly comments will also start showing up in the Twitter feeds of the people who are following the person you are complimenting. This will let their followers know that you are a member of the NFT community, that you are a pleasant person to engage with, and that you are probably someone worth following. Over time, the simple act of saying nice things about art and tweets that you genuinely like will have a major impact on the size of your Twitter account.
© Lauren McDonagh-Pereira Photography
Twitter is a hungry beast, and it must be fed daily. If you forget to feed Twitter its daily meal of fresh content, the algorithm will swallow you whole and bury your tweets. Consistency is key if you want to build a large Twitter account and participate in the NFT community.
I have posted a “GM” tweet on Twitter, every single day since February 18, 2022.
[caption id="attachment_1303" align="aligncenter" width="234"]
Tweet by @LAMPphotography[/caption]
Within the NFT community, most savvy Twitter users tweet out “GM” (short for “Good Morning”) as their first tweet of the day. I usually include an image that I have minted as an NFT and a few sentences about my plans for the day.
[caption id="attachment_1304" align="aligncenter" width="219"]
Tweet by @LAMPphotography[/caption]
The Almighty Twitter Algorithm loves “GM” tweets, and my “GM” usually gets more engagement than any of my other tweets throughout the day.
The “GM” tweet serves three key purposes. First, by using the in-the-know jargon “GM” instead of typing out “Good morning” you are giving a little wink and nod that signals to others that you are a member of the NFT community. Second, it lets people know that you are still actively participating in the NFT community. Third, it's a friendly way to build your connections with others in the space. When you say “GM” to the same people on Twitter day in and day out, it has a similar effect as smiling and saying hello to your barista every morning. Over time, all those little gestures add up to a genuine human connection.
Tweeting consistently is important if you want to grow a Twitter audience. It is also imperative that you respond to all of the replies on your tweets, or at least try to. This shows that you care about the people who took the time to read your tweet and react to it.
When I post my “GM” tweet in the morning, people reply to it by saying “GM” back, by commenting on my plans for the day, by sharing their plans for the day, or by saying something nice about the image I attached to the tweet. At some during the day, I check my Twitter notifications, navigate to my “Mentions” tab and respond to every single tweet that was directed at me. If the person asked a question, I answer it. If they paid me a compliment, I thank them. If they simply said “GM”, I respond by saying “GM” again and typing out their name to acknowledge the time they took to wish me a good morning.
[caption id="attachment_1305" align="aligncenter" width="149"]
How to find your Mentions on Twitter[/caption]
I repeat this process 2 or three times throughout the day. Whenever I tweet something, I try to check back in a few hours later to respond to all of the comments that people have tweeted in reply. This proves that I am not just a bot tweeting out preprogrammed content, and that I am an actively engage user. It also helps to build connections with the people that I interact with every single day.
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_box_shadow_hover_box_shadow_position='false' _mask_switch='false' _mask_shape='false' _mask_image='false' _mask_notice='false' _mask_size='false' _mask_size_tablet='false' _mask_size_mobile='false' _mask_size_scale='false' _mask_size_scale_tablet='false' _mask_size_scale_mobile='false' _mask_position='false' _mask_position_tablet='false' _mask_position_mobile='false' _mask_position_x='false' _mask_position_x_tablet='false' _mask_position_x_mobile='false' _mask_position_y='false' _mask_position_y_tablet='false' _mask_position_y_mobile='false' _mask_repeat='false' _mask_repeat_tablet='false' _mask_repeat_mobile='false' hide_desktop='false' hide_tablet='false' hide_mobile='false' _attributes='false' custom_css='false']https://twitter.com/LAMPphotography/status/1579083080937385984[/embedpress]
If you cannot manage to start every day with a "GM" tweet or respond to every single reply (and trust me its a lot of work), at least aim to Tweet something out daily. It could be a piece of your art, a piece of art you collected from someone else, or just your thoughts on the latest NFT buzz. The Almighty Twitter Algorithm rewards those who offer daily tribute.
You need to make sure that you are providing people with fresh content. When you start retweeting people (see: "Be Generous"), you are going to want to have fresh content for them to retweet in return. Some people like to repay the favor of a retweet by retweeting something of yours. When I go looking on someone’s page for something to retweet, if I don't find a new piece of original content within five seconds, I give up and move on to the next person. You need to make sure that you have fresh content easily available on your Twitter profile so people can return the favor if you retweet them.
If you want engagement on Twitter, you have to engage with Twitter. You cannot throw out a quick tweet every once in a while and then disappear until the motivation strikes again. To grow your Twitter account for the NFT space, you have to consistently tweet on a daily basis, and you have to respond to the people who are kind enough to want to start a conversation with you.
© Lauren McDonagh-Pereira Photography
There are literally billions of people sharing their thoughts and images on social media every single day. Each person is unique and special and has something of value to offer, but there is just so much noise. No one can acknowledge everyone who posts on social media, and no member of the NFT community can keep track of everyone clamoring for attention with their art.
When you are getting started on Twitter, it is important to remember that no one cares about you (yet). Its like the first day of school all over again. You are just a random face in the crowd that people walk past as they are rushing around, worried about their own day. You need to make an effort to introduce yourself to other members of the NFT community and give them a chance to get to know you and what you have to offer.
[caption id="attachment_112" align="aligncenter" width="300"]
© Lauren McDonagh-Pereira Photography[/caption]
The best part of my NFT journey on Twitter has been the friendships that I have developed with art enthusiasts from all over the world. I have a regular Twitter space that I attend every morning. If the space doesn’t start promptly at 8 am, I start to worry that the host is not feeling well.
I am also in a few group direct message chats with people, where we talk about art and marketing strategies, and where we share details about our days and personal lives. I was even able to meet two of my wonderful NFT friends when I visited Portugal in September 2022.
[caption id="attachment_1310" align="aligncenter" width="191"]
@TezTuna Ladies in Porto[/caption]
Forging genuine relationships through the NFT space and Twitter will keep you motivated. They make the hard days easier, and the lonely nights more fun. The general public doesn’t fully grasp the power of NFT technology yet. (Read: Why Would Anyone Spend Real Money to Collect NFTs). Your in-person friends and family probably won’t be interested in hearing you blather on about blockchains and minting timelines as much as you want to talk about it. Making friends with people in the NFT space will provide you with a community of like-minded people who share your future-focused interest.
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_box_shadow_hover_box_shadow_position='false' _mask_switch='false' _mask_shape='false' _mask_image='false' _mask_notice='false' _mask_size='false' _mask_size_tablet='false' _mask_size_mobile='false' _mask_size_scale='false' _mask_size_scale_tablet='false' _mask_size_scale_mobile='false' _mask_position='false' _mask_position_tablet='false' _mask_position_mobile='false' _mask_position_x='false' _mask_position_x_tablet='false' _mask_position_x_mobile='false' _mask_position_y='false' _mask_position_y_tablet='false' _mask_position_y_mobile='false' _mask_repeat='false' _mask_repeat_tablet='false' _mask_repeat_mobile='false' hide_desktop='false' hide_tablet='false' hide_mobile='false' _attributes='false' custom_css='false']https://twitter.com/LAMPphotography/status/1597283260853547010[/embedpress]
The first step in your quest to make friends on Twitter is to be consistent. When you show up in the comments of the same people every day, they get to know you. They will start making sure that they check out your work everyday, and they may even send you a direct message to continue a conversation that was started via public tweets.
(Twitter Comment Etiquette: Make sure your comments are relevant and on-topic. Attaching random links to your own art when it isn’t called for comes off as annoying and spammy.)
The second step is to find Twitter Spaces that you enjoy and attend them regularly. Twitter Spaces are a powerful way to get to know people in the NFT community. In a Twitter space, a host and up to two co-hosts have a conversation with ten speakers at a time. The audience of listeners has no limit, and the panel of speakers can rotate throughout the space. The host generally sets a topic, the co-hosts work to keep the conversation flowing, and the speakers add their input. Twitter spaces are a great place to get to know other artists and collectors in the NFT space.
To join a Twitter Space, use the Twitter app on a mobile device. From the homepage, you can find Twitter spaces along the top and bottom of the screen. Twitter will prioritize showing you spaces that are being run or attended by the people that you follow. If you find a space that you like, turn on Tweet notifications for the host so that you will always be alerted when the host opens another space.
[caption id="attachment_1311" align="aligncenter" width="147"]
How to Find Twitter Spaces from the Mobile App Homescreen[/caption]
(Space Etiquette Tip: Learn to listen and read the room before you speak. If people are discussing their favorite camera brand, it is not the time to give an elevator pitch of your NFT project. Before you request to speak, listen for a few minutes to figure out the vibe of the room and the expectations of the host.)
The third step to making Twitter friends is by getting into group direct message chats. If you are active and friendly, you will eventually be invited into direct messages with a group of Twitter users. These are a great opportunity to get to know people on a deeper level, develop mini communities, and build genuine friendships.
(DM Etiquette Tip: It's okay to send someone a DM, but please make sure you start those conversations with purpose. My DMs are currently littered with 70 or so DMs that I haven’t opened because they were sent to me by people I don’t know who tried breaking the ice with just a “Hi” or “How are you?” There are a lot of bots and scammers on the Wild, Wild, Web. Unless it's clear that a person wants to start a genuine conversation, I generally don’t even bother to open the message.)
Twitter is a social media platform. If you want to grow your account, you need to be social! Have fun, make friends, be kind and watch your social media presence grow.
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nft_creator_typography_letter_spacing_tablet='false' nft_creator_typography_letter_spacing_mobile='false' nft_creator_typography_word_spacing='false' nft_creator_typography_word_spacing_tablet='false' nft_creator_typography_word_spacing_mobile='false' nft_created_by_color='false' nft_created_by_typography_typography='false' nft_created_by_typography_font_family='false' nft_created_by_typography_font_size='false' nft_created_by_typography_font_size_tablet='false' nft_created_by_typography_font_size_mobile='false' nft_created_by_typography_font_weight='false' nft_created_by_typography_text_transform='false' nft_created_by_typography_font_style='false' nft_created_by_typography_text_decoration='false' nft_created_by_typography_line_height='false' nft_created_by_typography_line_height_tablet='false' nft_created_by_typography_line_height_mobile='false' nft_created_by_typography_letter_spacing='false' nft_created_by_typography_letter_spacing_tablet='false' nft_created_by_typography_letter_spacing_mobile='false' nft_created_by_typography_word_spacing='false' nft_created_by_typography_word_spacing_tablet='false' nft_created_by_typography_word_spacing_mobile='false' nft_price_color='false' nft_price_typography_typography='false' nft_price_typography_font_family='false' nft_price_typography_font_size='false' nft_price_typography_font_size_tablet='false' nft_price_typography_font_size_mobile='false' nft_price_typography_font_weight='false' nft_price_typography_text_transform='false' nft_price_typography_font_style='false' nft_price_typography_text_decoration='false' nft_price_typography_line_height='false' nft_price_typography_line_height_tablet='false' nft_price_typography_line_height_mobile='false' nft_price_typography_letter_spacing='false' nft_price_typography_letter_spacing_tablet='false' nft_price_typography_letter_spacing_mobile='false' nft_price_typography_word_spacing='false' nft_price_typography_word_spacing_tablet='false' nft_price_typography_word_spacing_mobile='false' nft_last_sale_color='false' nft_last_sale_typography_typography='false' nft_last_sale_typography_font_family='false' nft_last_sale_typography_font_size='false' nft_last_sale_typography_font_size_tablet='false' nft_last_sale_typography_font_size_mobile='false' nft_last_sale_typography_font_weight='false' nft_last_sale_typography_text_transform='false' nft_last_sale_typography_font_style='false' nft_last_sale_typography_text_decoration='false' nft_last_sale_typography_line_height='false' nft_last_sale_typography_line_height_tablet='false' nft_last_sale_typography_line_height_mobile='false' nft_last_sale_typography_letter_spacing='false' nft_last_sale_typography_letter_spacing_tablet='false' nft_last_sale_typography_letter_spacing_mobile='false' nft_last_sale_typography_word_spacing='false' nft_last_sale_typography_word_spacing_tablet='false' nft_last_sale_typography_word_spacing_mobile='false' nftbutton_color='false' nftbutton_bg_color='false' nftbutton_typography_typography='false' nftbutton_typography_font_family='false' nftbutton_typography_font_size='false' nftbutton_typography_font_size_tablet='false' nftbutton_typography_font_size_mobile='false' nftbutton_typography_font_weight='false' nftbutton_typography_text_transform='false' nftbutton_typography_font_style='false' nftbutton_typography_text_decoration='false' nftbutton_typography_line_height='false' nftbutton_typography_line_height_tablet='false' nftbutton_typography_line_height_mobile='false' nftbutton_typography_letter_spacing='false' nftbutton_typography_letter_spacing_tablet='false' nftbutton_typography_letter_spacing_mobile='false' nftbutton_typography_word_spacing='false' nftbutton_typography_word_spacing_tablet='false' nftbutton_typography_word_spacing_mobile='false' nft_loadmore_color='false' nft_loadmore_typography_typography='false' nft_loadmore_typography_font_family='false' nft_loadmore_typography_font_size='false' nft_loadmore_typography_font_size_tablet='false' nft_loadmore_typography_font_size_mobile='false' nft_loadmore_typography_font_weight='false' nft_loadmore_typography_text_transform='false' nft_loadmore_typography_font_style='false' nft_loadmore_typography_text_decoration='false' nft_loadmore_typography_line_height='false' nft_loadmore_typography_line_height_tablet='false' nft_loadmore_typography_line_height_mobile='false' nft_loadmore_typography_letter_spacing='false' nft_loadmore_typography_letter_spacing_tablet='false' nft_loadmore_typography_letter_spacing_mobile='false' nft_loadmore_typography_word_spacing='false' nft_loadmore_typography_word_spacing_tablet='false' nft_loadmore_typography_word_spacing_mobile='false' nft_loadmore_bgcolor='false' nftrank_label_color='false' nftrank_label_typography_typography='false' nftrank_label_typography_font_family='false' nftrank_label_typography_font_size='false' nftrank_label_typography_font_size_tablet='false' 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nftrank_typography_text_transform='false' nftrank_typography_font_style='false' nftrank_typography_text_decoration='false' nftrank_typography_line_height='false' nftrank_typography_line_height_tablet='false' nftrank_typography_line_height_mobile='false' nftrank_typography_letter_spacing='false' nftrank_typography_letter_spacing_tablet='false' nftrank_typography_letter_spacing_mobile='false' nftrank_typography_word_spacing='false' nftrank_typography_word_spacing_tablet='false' nftrank_typography_word_spacing_mobile='false' nftdetail_title_color='false' nftdetail_title_typography_typography='false' nftdetail_title_typography_font_family='false' nftdetail_title_typography_font_size='false' nftdetail_title_typography_font_size_tablet='false' nftdetail_title_typography_font_size_mobile='false' nftdetail_title_typography_font_weight='false' nftdetail_title_typography_text_transform='false' nftdetail_title_typography_font_style='false' nftdetail_title_typography_text_decoration='false' 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nftdetail_typography_line_height_mobile='false' nftdetail_typography_letter_spacing='false' nftdetail_typography_letter_spacing_tablet='false' nftdetail_typography_letter_spacing_mobile='false' nftdetail_typography_word_spacing='false' nftdetail_typography_word_spacing_tablet='false' nftdetail_typography_word_spacing_mobile='false' nftdetail_link_color='false' nftdetail_link_typography_typography='false' nftdetail_link_typography_font_family='false' nftdetail_link_typography_font_size='false' nftdetail_link_typography_font_size_tablet='false' nftdetail_link_typography_font_size_mobile='false' nftdetail_link_typography_font_weight='false' nftdetail_link_typography_text_transform='false' nftdetail_link_typography_font_style='false' nftdetail_link_typography_text_decoration='false' nftdetail_link_typography_line_height='false' nftdetail_link_typography_line_height_tablet='false' nftdetail_link_typography_line_height_mobile='false' nftdetail_link_typography_letter_spacing='false' nftdetail_link_typography_letter_spacing_tablet='false' nftdetail_link_typography_letter_spacing_mobile='false' nftdetail_link_typography_word_spacing='false' nftdetail_link_typography_word_spacing_tablet='false' nftdetail_link_typography_word_spacing_mobile='false' _title='false' _element_width='false' _element_width_tablet='false' _element_width_mobile='false' _element_custom_width='false' _element_custom_width_tablet='false' _element_custom_width_mobile='false' _element_vertical_align='false' _element_vertical_align_tablet='false' _element_vertical_align_mobile='false' _position='false' _offset_orientation_h='false' _offset_x='false' _offset_x_tablet='false' _offset_x_mobile='false' _offset_x_end='false' _offset_x_end_tablet='false' _offset_x_end_mobile='false' _offset_orientation_v='false' _offset_y='false' _offset_y_tablet='false' _offset_y_mobile='false' _offset_y_end='false' _offset_y_end_tablet='false' _offset_y_end_mobile='false' _z_index='false' _z_index_tablet='false' 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motion_fx_transform_origin_y='false' motion_fx_devices='false' motion_fx_range='false' motion_fx_motion_fx_mouse='false' motion_fx_mouseTrack_effect='false' motion_fx_mouseTrack_direction='false' motion_fx_mouseTrack_speed='false' motion_fx_tilt_effect='false' motion_fx_tilt_direction='false' motion_fx_tilt_speed='false' sticky='false' sticky_on='false' sticky_offset='false' sticky_offset_tablet='false' sticky_offset_mobile='false' sticky_effects_offset='false' sticky_effects_offset_tablet='false' sticky_effects_offset_mobile='false' sticky_parent='false' _animation='false' _animation_tablet='false' _animation_mobile='false' animation_duration='false' _animation_delay='false' _transform_rotate_popover='false' _transform_rotateZ_effect='false' _transform_rotateZ_effect_tablet='false' _transform_rotateZ_effect_mobile='false' _transform_rotate_3d='false' _transform_rotateX_effect='false' _transform_rotateX_effect_tablet='false' _transform_rotateX_effect_mobile='false' 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_box_shadow_hover_box_shadow_position='false' _mask_switch='false' _mask_shape='false' _mask_image='false' _mask_notice='false' _mask_size='false' _mask_size_tablet='false' _mask_size_mobile='false' _mask_size_scale='false' _mask_size_scale_tablet='false' _mask_size_scale_mobile='false' _mask_position='false' _mask_position_tablet='false' _mask_position_mobile='false' _mask_position_x='false' _mask_position_x_tablet='false' _mask_position_x_mobile='false' _mask_position_y='false' _mask_position_y_tablet='false' _mask_position_y_mobile='false' _mask_repeat='false' _mask_repeat_tablet='false' _mask_repeat_mobile='false' hide_desktop='false' hide_tablet='false' hide_mobile='false' _attributes='false' custom_css='false']https://twitter.com/LAMPphotography/status/1571468218694262786[/embedpress]
© Lauren McDonagh-Pereira Photography
Twitter is a social platform, and you only get what you give. One powerful tool to practice generosity on Twitter is through retweeting or quote retweeting the tweets of other users. Depending on my mood, I sometimes retweet for hundreds of people each day. It is a great way to show that I appreciate their content, to invite that person into my Twitter network, and to help smaller accounts grow.
When you find a Tweet that you like, whether its a text-based tweet that makes an interesting point, a piece of art that you admire, or a link to an interesting article, you can retweet it by clicking on the little box made out of two arrows under the tweet.
[caption id="attachment_1316" align="aligncenter" width="171"]
How to Retweet[/caption]
The retweet button will give you a choice between retweeting or quote tweeting the content. Retweeting will send the post to the top of your “Tweets” tab and will also send it out to the feeds of your followers.
[caption id="attachment_1317" align="aligncenter" width="300"]
Example of a Retweet on Twitter[/caption]
A quote tweet has the same effect, except you have an opportunity to add your own thoughts about the tweet you are sharing and imbed the other users’ original tweet within your tweet.
[caption id="attachment_1318" align="aligncenter" width="300"]
Quote Retweet Example[/caption]
I prefer to use the simple retweet 99% of the time. If one of my followers sees the original tweet because I retweeted it, and gives it a like, a share, or a comment, I receive a notification along with the original tweet author. This helps build the reach of the original tweet author and helps to deepen my connection with that person, because we are now entwined in the same thread of responses.
When you quote tweet, the original author is not notified if someone likes, retweets or comments on your quote tweet. Any impressions on your quote tweet are not counted as impressions on the original tweet. Quote tweets are great for introducing a new artist to your followers or starting a conversation about something a celebrity has tweeted out, but it does not generally work to grow your connection with the original tweet author.
When you retweet for other people, they are likely to reciprocate by going to your Twitter profile and retweeting something interesting that they find. This won’t always happen, and you should never retweet with the expectation of having the favor returned, but if you retweet for people every day you will likely have a few of them retweet your content as well.
Retweeting will help grow your audience. People will see that you are a generous community member who wants to help build the NFT art community. You will be seen as someone who appreciates good conversation and good art, rather than someone who is simply spam advertising their own work all the time.
When people return the favor with retweets, your content will be spread to their audiences, and you just might pick up a few new followers along the way.
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_box_shadow_hover_box_shadow_position='false' _mask_switch='false' _mask_shape='false' _mask_image='false' _mask_notice='false' _mask_size='false' _mask_size_tablet='false' _mask_size_mobile='false' _mask_size_scale='false' _mask_size_scale_tablet='false' _mask_size_scale_mobile='false' _mask_position='false' _mask_position_tablet='false' _mask_position_mobile='false' _mask_position_x='false' _mask_position_x_tablet='false' _mask_position_x_mobile='false' _mask_position_y='false' _mask_position_y_tablet='false' _mask_position_y_mobile='false' _mask_repeat='false' _mask_repeat_tablet='false' _mask_repeat_mobile='false' hide_desktop='false' hide_tablet='false' hide_mobile='false' _attributes='false' custom_css='false']https://twitter.com/LAMPphotography/status/1581635644832460801[/embedpress]
© Lauren McDonagh-Pereira Photography
You are not a celebrity. If you were, you would have a PR team of crack interns running your Twitter for you and you wouldn’t be reading this article.
Yes, celebrities boast huge follower counts while only following a handful of people back. But that is not your path. You are on Twitter to organically grow your NFT brand through social connections. To do that, you need to be a follower.
Take a look at my Following to Follower ratio:
[caption id="attachment_1245" align="aligncenter" width="300"]
Twitter Bio of Lauren McDonagh-Pereira Photography[/caption]
The number of people that are Following me and the number of Followers that I have are about the same because I follow back almost everyone who follows me.
When I get a new follower, I do a quick check to make sure they are real. I make sure they have a profile picture, a short bio, and at least a few tweets in their feed. If they pass this test, I give them a follow. I can always unfollow them later if they turn out to be a bot.
The main reason that I advocate for following back freely is because the NFT community is a community. The space is in the early days of its development, and the people involved in 2022 are working to build the space we want to see in the future.
For me, the appeal of the NFT art scene is its democratization. I have almost equal access to work from female photographers in Iran, digital illustrators from Ukraine, and acrylic painters in the United States. If I only followed back “high status” accounts, the space would lose that charm.
Of course, I am interested in the latest drop by an NFT celebrity like Victoria West, but I am also interested in finding the newest gem minted on Objkt.com by an artist who only has 87 Twitter followers.
By following back any genuine account that follows me, I am working to build the community that I want to be a part of. A community where everyone has the space to make their voice heard and have their art seen. I am no more or less special than anyone else minting their work as NFTs or collecting NFT pieces. By freely following back everyone, I am demonstrating my willingness to build an authentic community, and I believe that willingness encourages more people to follow me.
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_box_shadow_hover_box_shadow_position='false' _mask_switch='false' _mask_shape='false' _mask_image='false' _mask_notice='false' _mask_size='false' _mask_size_tablet='false' _mask_size_mobile='false' _mask_size_scale='false' _mask_size_scale_tablet='false' _mask_size_scale_mobile='false' _mask_position='false' _mask_position_tablet='false' _mask_position_mobile='false' _mask_position_x='false' _mask_position_x_tablet='false' _mask_position_x_mobile='false' _mask_position_y='false' _mask_position_y_tablet='false' _mask_position_y_mobile='false' _mask_repeat='false' _mask_repeat_tablet='false' _mask_repeat_mobile='false' hide_desktop='false' hide_tablet='false' hide_mobile='false' _attributes='false' custom_css='false']https://twitter.com/LAMPphotography/status/1598062615544365056[/embedpress]
From a strictly practical standpoint, following back your followers is good policy. Twitter will not allow you to follow more than 5000 accounts until you have over 5000 followers. Once you pass that threshold, you can continue following people as long as your following count is 110% or less compared to your follower count. This means that if 10,000 people are following me, I can follow up t0 11,000 accounts.
When you do not follow back someone who has followed you, you are reducing their ability to make more connections. Eventually, that person will hit a wall and not be able to follow other accounts. They will have to go through their account and find people to unfollow.
When I first bumped into this limit, I went through the list of people I was following and simply unfollowed any non-celebrity who hadn’t followed me back.
If you fancy yourself a social media influencer who is too cool for school, go ahead and ignore your followers. If you want to build a real community of artists and collectors who will follow your growth in the space over the long term, make sure to return the gesture to any new follower by hitting that follow back button.
When you are first starting to grow your Twitter account, you probably won’t have many opportunities to follow people back. Instead, you will need to find people to follow who are likely to follow you back. This means that you will need to be on the hunt for Twitter accounts run by people in the NFT community who are active and frequently engaged.
One way to attract new connections via Twitter is by following some of the accounts who have recently followed your friends.
Once a day, I will check out the profile of someone who I have a close connection with in the space. Maybe its someone with a similar art style to mine, someone whose posts have a similar tone to mine, or someone whose work I frequently retweet. I click on their “Followers'' tab and pick 10-20 accounts that seem legitimate and give them a follow.
I assume that since I like my friend and this new person seems to like my friend, there is a good chance that we are going to like each other.
(A word of caution: Do not follow more than 29 accounts in an hour, more than 200 in a day, or try to copy someone else’s entire following/follower list. Twitter will give your account a 3 day ban if you exceed these limits.)
A great way to find new people to follow, who are likely to follow you back, is by following the new people that you meet in Twitter spaces.
If you are enjoying a Twitter space, follow the hosts and the speaker panel. You can even follow some of your fellow listeners.
Twitter space topics tend to be pretty specific, so if you are in the same room as another Twitter user, odds are you share quite a few similar interests.
Volunteering to be a speaker or accepting an invitation to be a co-host is a quick way to pick up some new followers as well. If listeners like the art you are sharing, the information you have to offer, or just think your meme game is fire, you will likely pick up some new followers.
Just remember to return the favor and follow them back.
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My best tip for finding new followers is to follow anyone who engages with your tweets. After you post a tweet, go back later that day and follow anyone who liked it, commented on it, or retweeted it. This usually all but guarantees that you will get a follow back.
If a Twitter user takes the time to interact with your content, they are either interested in it, or they are a bot. If they are interested in your content, but don’t take the next step and follow you first, its totally fine for you to make that move and follow them. Most people will see that you followed them, remember that they enjoyed your tweet earlier and follow you right back.
Just don’t be a jerk who follows people only to unfollow them later. If someone follows you back, you should stay connected with them. Remember that whole section on being authentic? That all applies when it is time to decide who to follow on Twitter.
Twitter is a great way to build a community if you use it correctly. To get lots of genuine followers on Twitter, you have to be a follower yourself. Remember to follow back, follow your friends' followers, follow the people in Twitter spaces that you click with, and follow anyone who shows appreciation for your tweets. Your account will start growing in no time.
© Lauren McDonagh-Pereira Photography
Twitter has limits to combat people trying to work around the system to artificially inflate their accounts. If you follow or unfollow too many people in a day, you will lose your ability to follow anyone or like tweets for 3 days.
If you retweet too quickly, or copy and paste the same content over and over again, you might find yourself shadowbanned for an indefinite period of time. This means that from your perspective, everything will look normal, but other people won’t be able to see your tweets or replies.
Twitter does not publish hard and fast rules for what it considers appropriate use and what it considers spam, so please take my recommendations with a grain of salt. The Almighty Twitter Algorithm is fickle and it seems to change its mind about how it judges the behavior of us mere mortals on a weekly basis.
As discussed in the “Be a Follower” section, you can only follow 5000 accounts until you have over 5,000 followers. Once you have 5,000 followers, you are permitted to follow 110% of your follower count. For example, if you have 10,000 followers, Twitter will allow you to follow up to 11,000 accounts.
I generally find that if I try to follow 30 people in a row, I get a little message that pops up and says “You have reached your following limit for now.” To prevent this pop up from escalating into a 3-day ban, I am careful not to follow more than 29 accounts at any one time. If I am following back all the new people who liked one of my Tweets for example, I will count off as I follow the accounts and I will stop at 29. If there were more people to add, I will wait about an hour before I start again.
Based on my own experience, and that of my connections on Twitter, it seems that it is safe to follow up to 200 accounts in a single 24 hour period. If you are planning to aggressively follow new accounts, note down the time of day that you started and how many accounts you were following when you began. Check back every now and then to make sure you do not follow more than 200 accounts in a 24 hour period.
When you take the initiative to follow other people in the NFT community, a decent percentage of them will never follow you back. This is a problem because Twitter will eventually stop you from following new people who might be more engaged and more willing to follow you back. This makes it necessary to regularly clean up the list of accounts that you are following.
Here’s the wrinkle. Twitter also considers following and unfollowing people “too quickly” to be spammy behavior. I have put a lot of effort into growing my Twitter account, and I do not want to do anything to put it at risk. I air on the side of caution and aim to unfollow only 30 people each day.
To unfollow people, I go to my “Following” tab and scroll back to find people that I followed more than 48 hours ago. I then go through and unfollow 30 people who have not yet followed me back. It's not a perfect system, but it has worked for me so far.
It is important to be cautious on Twitter. Not everyone is going to follow you back. It’s nothing personal, we are all just inundated with digital noise all day and it's a lot to keep up with. Just make sure to mind your limits when following and unfollowing people. Be cautious with your behavior, and your Twitter account should avoid any annoying bans.
To optimize your Twitter presence and engagement, utilizing Twitter Analytics is crucial. Here's how you can leverage this tool effectively:
Identify Best Times to Post: Analyzing when your audience is most active on Twitter is key. The best times to post vary depending on your industry and target audience. For example, for the hospitality industry, peak times are Tuesdays at 10 p.m., Wednesdays at 8 p.m., and Fridays at 8 p.m. For the media sector, optimal times include Tuesdays from 10 a.m. to 1 p.m., and Thursdays from 10 a.m. to 2 p.m. and 10 p.m. to midnight. However, these times can differ, so it's essential to test various schedules to find what works best for your specific audience.
Track Engagement Metrics: Monitor interactions such as likes, retweets, replies, and link clicks. This data helps you understand what content resonates most with your audience.
Quality Over Quantity: While consistent posting is important, focus on the quality of your tweets. Use Twitter Analytics to determine which types of content your audience engages with the most.
Engage with Your Audience: Responding to tweets and engaging in conversations can significantly boost engagement. Remember, social media is a two-way street.
Incorporate Hashtags: Use relevant hashtags to increase the visibility of your tweets. Tweets with hashtags tend to receive more engagement.
Include Visual Content: Tweets with images and videos typically attract more attention and engagement than text-only posts.
Leverage Twitter Management Tools: Tools like TweetDeck and SocialBee can help you schedule tweets at peak times and provide insights into your tweet performance. This can be particularly helpful for maintaining a regular posting schedule without being online 24/7.
Balance Posting Frequency: Find the right balance in how often you tweet. Over-tweeting can overwhelm your audience, while under-tweeting might make you less visible.
Tailor Content to Your Business Type: Different content strategies work for different types of businesses. Assess your engagement rates and other metrics to fine-tune your strategy according to your business type.
By following these guidelines and regularly reviewing your Twitter Analytics, you can enhance your Twitter strategy for better engagement and visibility. Remember, the key is to adapt and refine your approach based on what the data tells you about your audience's preferences and behaviors.
To enhance your Twitter strategy, identify and use relevant hashtags for your industry. This helps in reaching potential new followers and increases the visibility of your tweets. Participating in Twitter chats on specific topics can actively engage your target audience. Use industry hashtags to get involved in conversations with industry leaders, as they can boost your brand's visibility and engagement. When using hashtags, it's important to choose ones that are relevant to your brand and audience, and that are currently trending or popular in your field. Additionally, creating a branded hashtag for your campaigns can significantly increase brand awareness. It’s essential to stay on top of the trends and hashtags to effectively engage on Twitter. Remember, hashtags are a tool to break through the noise and reach your target audience, making your brand more discoverable and engaging to both existing and potential followers
Twitter Handle: Choose a handle that is easily identifiable and aligns with your brand voice. It should be memorable and consistent across all your social media platforms to help with brand recognition.
Pinned Tweet: Utilize the pinned tweet feature to showcase your best or most unique content. This could be your most popular tweet, a current promotion, a recent accomplishment, or any content that effectively represents your brand.
Profile Updates: Regularly update your profile to reflect the latest developments and achievements. This includes updating your bio with current events, recent awards, or new offerings. Your Twitter profile should evolve alongside your brand, keeping your audience informed and engaged with the latest from your business.
By ensuring these elements are effectively optimized, you create a cohesive and engaging Twitter presence that resonates with your audience and strengthens your brand identity.
To gain Twitter followers and enhance engagement, integrate visual content like infographics, videos, and images, which appeal to a wider audience. Utilize Twitter polls combined with creative graphics for interactive and fun engagement. This approach not only boosts your Twitter presence but also aids in connecting with your audience on a more personal level. Effective use of visual content in tweets can significantly increase your follower base and create organic engagement. Align these visuals with your marketing strategy, focusing on relevant posts and trending topics for the best results. Remember, a well-crafted visual tweet can be a powerful tool in your content strategy, attracting potential customers and keeping your audience engaged regularly.
Incorporating visual content in your Twitter strategy also means leveraging the latest trends and technologies. For example, use short, engaging video clips or Twitter threads that visually narrate a story, providing a dynamic way to share information and connect with your audience. Such content often results in higher retweets and shares, furthering your reach. Additionally, consider aligning your visuals with current events or viral trends for relevancy, thereby increasing the likelihood of your tweets being featured in relevant hashtag conversations or Twitter lists.
Finally, remember the power of branding in your visuals. Consistent use of brand colors, logos, and style in your images and videos can significantly enhance brand recognition and loyalty. This approach ties in with a broader marketing strategy, where visual posts on Twitter complement your content on different social media platforms, creating a unified brand voice. Engage with your followers through these visuals, perhaps by incorporating a creative call-to-action or a follow button, to transform passive viewers into active followers and potential customers.
Expanding your reach on Twitter can be effectively achieved through the strategic use of Twitter Lists and Threads. Here's a more detailed approach:
Create Industry-Relevant Lists: Identify and group Twitter accounts that are influential in your industry. This helps you stay updated with the latest trends and news. For instance, creating lists for customers you’d like to recognize and reward can help in engaging and appreciating your most valuable clients, as each time you add someone to a list, they receive a notification.
Monitor Competitors and Influencers: Keep tabs on your competitors and influencers by adding them to a private list. This way, you can track their activities and strategies without directly following them. For example, Mashable’s list of its staff has nearly 10,000 subscribers, showcasing the content shared by its team members.
Engage with Industry Leaders: By adding industry leaders to a public list, you create opportunities for engagement, as they get notified when added. This can be a subtle way to draw their attention to your account.
List Management: To create a list, go to the Lists page on your profile, click ‘Create List’, name it, provide a description, and decide whether it's public or private. To add or remove people, use the person icon on their profile and select the relevant list.
Delve Deeper into Topics: Twitter threads allow you to expand on a topic beyond the 280-character limit. They are effective for storytelling, sharing detailed insights, or discussing complex subjects.
Increase Engagement: Threads tend to generate more engagement as they provide more comprehensive content. They’re a great way to keep your audience engaged with a topic, leading to more retweets and discussions.
Use for Twitter Chats: Participating in Twitter chats and then summarizing the key points in a thread can be a great way to engage your followers and those interested in the chat topic.
Remember, both Twitter Lists and Threads are powerful tools for organizing your Twitter experience and deepening your engagement with your audience. By carefully selecting who to include in your lists and crafting thoughtful threads, you can enhance your Twitter presence and reach.
Effective Twitter engagement hinges on timely and genuine interactions. When your followers mention you or send direct messages, respond promptly. This not only shows that you value their input but also fosters a more engaged and loyal audience. Actively share and comment on relevant posts by others to maintain a consistent presence on the platform. This approach ensures that your interactions are meaningful and not just about increasing follower counts. Avoid resorting to spammy tactics and focus on authentic engagement rather than merely chasing vanity metrics like follower counts or likes.
To maximize your Twitter presence, integrate it with your broader social media strategy. Cross-promote your Twitter content on other social media platforms to tap into different audience segments and reach potential customers. Embed links to your blog posts or website within your tweets to drive traffic back to your main site. This strategy not only increases your content's reach but also drives meaningful engagement. Additionally, leverage your email contacts and even physical business cards by including your Twitter handle, inviting more people to connect with you on the platform.
To grow your Twitter following strategically, consider investing in Twitter ads and follower campaigns. These should be executed with a clear target cost in mind to ensure efficient use of resources. Develop a content calendar to maintain a consistent posting schedule, which is crucial for keeping your audience engaged and attracting new followers. Stay abreast of Twitter trends and tailor your content to these trends for increased shareability. Creating tweets that are timely, relevant, and interesting encourages retweets and shares, thereby expanding your reach organically.
The NFT community of late 2022 lives and breathes on Twitter. If you want your NFT art to be seen or to show off your NFT collection to admirers, you need to grow your Twitter account.
Follow my tips. Be authentic, be kind, be consistent, be social, be generous, be a follower, and be cautious. Put in the effort and your Twitter account will grow.
Which tip will you work on this week to build your presence in the NFT community on Twitter? Let me know in the comments below.
And don't forget to follow me on Twitter @LAMPphotography. I will probably follow you back.
[caption id="attachment_78" align="aligncenter" width="300"]
Lauren McDonagh-Pereira[/caption]
Lauren McDonagh-Pereira is a photographer from Massachusetts, USA. She captures the beauty of the world around her, favoring Nikon cameras and lenses. She is drawn to shooting landscapes, wildlife, nature, and people authentically enjoying life.
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https://paragraph.xyz/@lampphotography/strategies-to-gain-twitter-x-followers-in-the-nft-community
Great article Lauren! I'm not sure if it was just my computer loading it but I got a lot of embedding error lines which made it more difficult to read but great content!
Oh no let me see if I can fix it.
Great Lauren with great work