Passion Economy equals Creator Economy times skin-in-the-gameWe live in a world where influencers thrive on narratives. They build their persona, share their world-view, and offer a different type of entertainment to consumers. We are now in the middle of the attention economy. The world of Facebook, Instagram, Tik-Tok, YouTube, Twitter all rely on the continuous scroll of consumers. This has led to some disastrous results, BTW. But it’s also given rise to on screen personas. Personas that wo...

Passion Economy equals Creator Economy times skin-in-the-gameWe live in a world where influencers thrive on narratives. They build their persona, share their world-view, and offer a different type of entertainment to consumers. We are now in the middle of the attention economy. The world of Facebook, Instagram, Tik-Tok, YouTube, Twitter all rely on the continuous scroll of consumers. This has led to some disastrous results, BTW. But it’s also given rise to on screen personas. Personas that wo...