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Feb 16

Why you should look for fans, not followers

Passion Economy equals Creator Economy times skin-in-the-gameWe live in a world where influencers thrive on narratives. They build their persona, share their world-view, and offer a different type of entertainment to consumers. We are now in the middle of the attention economy. The world of Facebook, Instagram, Tik-Tok, YouTube, Twitter all rely on the continuous scroll of consumers. This has led to some disastrous results, BTW. But it’s also given rise to on screen personas. Personas that wo...

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