Number 1. Define a Specific Portion — Your Goal. Depending on the stage of business development, the goal can vary. If you are a startup in the development stage with ambitious aspirations, you need to build a community around yourself to generate interest from potential customers and investors. If you have an established business, the focus should be on expanding the user base and increasing their average transaction value. For an average company, growing at a rate of 30-50% per year is cons...