Required Reading at FWB FEST 2023Shannon Wells, Head of Ecosystem, LivepeerIn Understanding Media, Marshall McLuhan famously wrote “the medium is the message”: the channel through which content is carried holds as much, if not more value, than the content itself. McLuhan’s theory of the interplay between culture and technology, written for the 1960s electronic age of television, is even more important to consider today. Television now has a ubiquitous, global broadcast channel - the internet ...