Wally Amos, a cookie entrepreneur. For most people, a professional setback can take a psychological and emotional blow, but Wally Amos has that almost paranoid optimism and sense of humor that allows him to get through it One by one, in the eyes of most people, it is a dangerous situation that is enough to cause a crushing defeat.

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In 1961, Wally came to New York and got a job as a postman. He is smart and eager to learn, as long as he can help, he is willing to do it. He also worked as a receptionist and secretary for the company, and even changed toilet paper for the company's men's bathroom, just because he happened to catch up. A few months later, he became secretary to the senior vice president. In 1962, a year after he joined the agency, Wally was on his own.

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In 1967, he founded his company in Los Angeles. He thought that this way, his future career would be smoother, but he did not expect to be disappointed soon. Disappointments followed over the next six years.

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To console himself, Wally began baking cookies and bringing them to the workplace to distribute to his colleagues, visiting producers and entertainers. Suddenly, his cookies were a hotter topic than the collaboration being discussed.

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While Wally continued his agency work, he started looking for investors who would help him start a cookie company. A few months later, he hosted a banquet outside his cookie shop on Sunset Boulevard, which was attended by more than 2,500 people. The next day, when the biscuit shop officially opened, there was an early long queue of waiting customers outside the door. In a short time, Wally's cookies went viral. It's unique in its richness of flavors, combined with the famous, smiling portrait of Wally Amos on the box, which makes for endless enjoyment. In a market flooded with more and more premium cookies, Amos has become a familiar brand.

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By the summer of 1975, the famous "Amos Chocolate Chip Cookie Company" was in the wholesale business, and then Wally was selling his cookies in upscale department stores. As the variety continued to increase, the business became bigger and bigger. In addition to biscuits, Wally began to dabble in other fields, and successively developed the famous "Amos" brand T-shirts, rain gear, camping bags and jewelry.

Wally Amos, a cookie entrepreneur. For most people, a professional setback can take a psychological and emotional blow, but Wally Amos has that almost paranoid optimism and sense of humor that allows him to get through it One by one, in the eyes of most people, it is a dangerous situation that is enough to cause a crushing defeat.

​​

In 1961, Wally came to New York and got a job as a postman. He is smart and eager to learn, as long as he can help, he is willing to do it. He also worked as a receptionist and secretary for the company, and even changed toilet paper for the company's men's bathroom, just because he happened to catch up. A few months later, he became secretary to the senior vice president. In 1962, a year after he joined the agency, Wally was on his own.

​​

In 1967, he founded his company in Los Angeles. He thought that this way, his future career would be smoother, but he did not expect to be disappointed soon. Disappointments followed over the next six years.

​​

To console himself, Wally began baking cookies and bringing them to the workplace to distribute to his colleagues, visiting producers and entertainers. Suddenly, his cookies were a hotter topic than the collaboration being discussed.

​​

While Wally continued his agency work, he started looking for investors who would help him start a cookie company. A few months later, he hosted a banquet outside his cookie shop on Sunset Boulevard, which was attended by more than 2,500 people. The next day, when the biscuit shop officially opened, there was an early long queue of waiting customers outside the door. In a short time, Wally's cookies went viral. It's unique in its richness of flavors, combined with the famous, smiling portrait of Wally Amos on the box, which makes for endless enjoyment. In a market flooded with more and more premium cookies, Amos has become a familiar brand.

​​

By the summer of 1975, the famous "Amos Chocolate Chip Cookie Company" was in the wholesale business, and then Wally was selling his cookies in upscale department stores. As the variety continued to increase, the business became bigger and bigger. In addition to biscuits, Wally began to dabble in other fields, and successively developed the famous "Amos" brand T-shirts, rain gear, camping bags and jewelry.