You need to love what you do. But this is not enough. Your followers, aka clients, are supposed to love what you do. But this is not enough. You need to love your followers, aka clients. But this is not enough. They need to love your brand back. When we saying "love", we mean love like mother love her kids. Without this, emotional connection is to difficult to create a long term story. The sky level is when you work and try to imagine how the grandkids of your clients use your product.