In early March, after two ultra-fast delivery startups shut down in New York City in a single week, a self-proclaimed pioneer in the space appeared to see an opportunity for some media attention.

Getir, a Turkish startup founded in 2015, had recently raised $768 million in funding valuing it at $11.8 billion, "cementing its position as a decacorn" even in the face of a "volatile" market, according to a representative for the company at the time. The representative suggested a reporter discuss with Getir's CEO the future of the industry amid the "disappearance" of two smaller competitors.

Two months later, Getir slashed 14% of its global workforce, or nearly 4,500 employees, according to multiple reports at the time.

In early March, after two ultra-fast delivery startups shut down in New York City in a single week, a self-proclaimed pioneer in the space appeared to see an opportunity for some media attention.

Getir, a Turkish startup founded in 2015, had recently raised $768 million in funding valuing it at $11.8 billion, "cementing its position as a decacorn" even in the face of a "volatile" market, according to a representative for the company at the time. The representative suggested a reporter discuss with Getir's CEO the future of the industry amid the "disappearance" of two smaller competitors.

Two months later, Getir slashed 14% of its global workforce, or nearly 4,500 employees, according to multiple reports at the time.