In the complaint, MetaX alleges that in negotiations following Facebook's name change, the tech giant asserted that the two companies provide"drastically different goods and services," calling itself a "social technology company."

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Still, the lawsuit points to recent activations by Facebook-turned-Meta at SXSW and Coachella that MetaX alleges are "identical" to events that have been part of its core business for years.

MetaX in its lawsuit said it "can no longer provide services and products under the Meta mark because consumers are likely to mistakenly believe that Meta's products and services emanate from Facebook and the toxicity that is inextricably linked with the Facebook brand."

In the complaint, MetaX alleges that in negotiations following Facebook's name change, the tech giant asserted that the two companies provide"drastically different goods and services," calling itself a "social technology company."

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Still, the lawsuit points to recent activations by Facebook-turned-Meta at SXSW and Coachella that MetaX alleges are "identical" to events that have been part of its core business for years.

MetaX in its lawsuit said it "can no longer provide services and products under the Meta mark because consumers are likely to mistakenly believe that Meta's products and services emanate from Facebook and the toxicity that is inextricably linked with the Facebook brand."