MadFiMadFi x $BONSAI – the Memecoin on Lens Protocol Closes $1 Million Angel Round
$BONSAI Reaches ~$100 Million Fully Diluted Valuation MadFi, the seasoned team of builders and creators behind Bonsai token ($BONSAI), have closed a $1 Million angel round to celebrate the momentum behind $BONSAI, the only token incentive (memecoin) seeded across the Lens network. Since its drop on March 4, 2024, the $BONSAI token has quickly become a culture and economic currency on Lens, kickstarting a fast-growing social and monetization economy and reaching a ~$100MM fully diluted valuati...
MadFiMad Finance | the case for creators in web3
It seems bizarre that as content creators have become increasingly self-reliant, their avenues to create income streams are strictly limited by the traditional web2 media companies. Those who have an integral part in sustaining the ad driven revenue model have little means of negotiation; and therefore, are not seeing income corresponding with their true value. Worst of all is that ownership of one’s content and data is at best, murky. Creators and influencers find themselves in an unfortunat...
MadFiBonsai Ecosystem Support
Since its launch in March 2024 the Bonsai token has grown rapidly to find its place as the native currency on Lens Protocol for collecting content, supporting creators and monetizing the network and social graph. We’ve seen an incredible rise in activity thanks to the countless creators producing incredible content and developers building apps that leverage $bonsai for growing the community and rewarding high quality engagement across the LensVerse. In order to continue supporting ecosystem a...
MadFi enables creators to manage & monetize attention in web3 💸
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MadFi enables creators to manage & monetize attention in web3 💸
MadFiMadFi x $BONSAI – the Memecoin on Lens Protocol Closes $1 Million Angel Round
$BONSAI Reaches ~$100 Million Fully Diluted Valuation MadFi, the seasoned team of builders and creators behind Bonsai token ($BONSAI), have closed a $1 Million angel round to celebrate the momentum behind $BONSAI, the only token incentive (memecoin) seeded across the Lens network. Since its drop on March 4, 2024, the $BONSAI token has quickly become a culture and economic currency on Lens, kickstarting a fast-growing social and monetization economy and reaching a ~$100MM fully diluted valuati...
MadFiMad Finance | the case for creators in web3
It seems bizarre that as content creators have become increasingly self-reliant, their avenues to create income streams are strictly limited by the traditional web2 media companies. Those who have an integral part in sustaining the ad driven revenue model have little means of negotiation; and therefore, are not seeing income corresponding with their true value. Worst of all is that ownership of one’s content and data is at best, murky. Creators and influencers find themselves in an unfortunat...
MadFiBonsai Ecosystem Support
Since its launch in March 2024 the Bonsai token has grown rapidly to find its place as the native currency on Lens Protocol for collecting content, supporting creators and monetizing the network and social graph. We’ve seen an incredible rise in activity thanks to the countless creators producing incredible content and developers building apps that leverage $bonsai for growing the community and rewarding high quality engagement across the LensVerse. In order to continue supporting ecosystem a...
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The main financial engine of a web2 social app is its ad network; scrolling through your feed is free because multiple brands have paid for ad space. At the same time traditional social media platforms fail to compensate the content creators that bring engagement to their platforms. Creators aren’t compensated for their banger tweets, IG posts, or videos. These platforms harvest user data and make ad revenue off the backs of creators.
Web3 makes this model obsolete. Utilizing open social graphs and programmable tokens, we can democratize access to ad revenue, paying content creators their fair share of the attention they bring to platforms.
There has been a lot of experimentation with DeFi, NFTs, DAOs - and more recently - combinations of these. However, web3 social is a new playing field that the team behind the Lens Protocol has opened the gates for. The protocol is modular by design and encourages experimentation on the client side as well as the protocol side.
On the client side, we have user interfaces such as Lenster and Lenstube that aim to re-create the experiences we’ve grown accustomed to such as social apps and video streaming platforms - yet they use the same decentralized social graph under the hood.
On the protocol side, developers are able to build smart contract modules that execute on follow/comment/re-share. We can combine all the best experiments of the last three years to create a new experience on a similar social interface. This is where we will innovate in our integrations - for example with real-time money streams via Superfluid.
What a started as a hackathon finalist project has turned into a more ambitious idea to rethink the ad network model in favor of content creators, and ultimately pay out the users that provide valuable insights to marketers. We’re leading this effort with a few key ideas
everything on the internet that can be an NFT, will be an NFT
NFTs have the potential to be the next version of the browser cookie
using NFTs and DeFi, we can reward users in ways not possible before
Our first product will be carrying the idea of Lens Follow NFTs to the next level - allowing influencers and brands to utilize them as marketing campaigns. We’re opening up a platform to allow Lens users to customize their limited edition Follow NFT that mints for all new followers. These NFTs are more than just images - they can be redeemables, gate digital + IRL experiences, and open the door for loyalty programs.
We expect all brands to seek exposure through decentralized social media. Direct connections with influencers will create new kinds of relationships and distribution channels for content, while the on-chain nature of these ads will bring further composability, automation, and transparency to the advertising industry.
The main financial engine of a web2 social app is its ad network; scrolling through your feed is free because multiple brands have paid for ad space. At the same time traditional social media platforms fail to compensate the content creators that bring engagement to their platforms. Creators aren’t compensated for their banger tweets, IG posts, or videos. These platforms harvest user data and make ad revenue off the backs of creators.
Web3 makes this model obsolete. Utilizing open social graphs and programmable tokens, we can democratize access to ad revenue, paying content creators their fair share of the attention they bring to platforms.
There has been a lot of experimentation with DeFi, NFTs, DAOs - and more recently - combinations of these. However, web3 social is a new playing field that the team behind the Lens Protocol has opened the gates for. The protocol is modular by design and encourages experimentation on the client side as well as the protocol side.
On the client side, we have user interfaces such as Lenster and Lenstube that aim to re-create the experiences we’ve grown accustomed to such as social apps and video streaming platforms - yet they use the same decentralized social graph under the hood.
On the protocol side, developers are able to build smart contract modules that execute on follow/comment/re-share. We can combine all the best experiments of the last three years to create a new experience on a similar social interface. This is where we will innovate in our integrations - for example with real-time money streams via Superfluid.
What a started as a hackathon finalist project has turned into a more ambitious idea to rethink the ad network model in favor of content creators, and ultimately pay out the users that provide valuable insights to marketers. We’re leading this effort with a few key ideas
everything on the internet that can be an NFT, will be an NFT
NFTs have the potential to be the next version of the browser cookie
using NFTs and DeFi, we can reward users in ways not possible before
Our first product will be carrying the idea of Lens Follow NFTs to the next level - allowing influencers and brands to utilize them as marketing campaigns. We’re opening up a platform to allow Lens users to customize their limited edition Follow NFT that mints for all new followers. These NFTs are more than just images - they can be redeemables, gate digital + IRL experiences, and open the door for loyalty programs.
We expect all brands to seek exposure through decentralized social media. Direct connections with influencers will create new kinds of relationships and distribution channels for content, while the on-chain nature of these ads will bring further composability, automation, and transparency to the advertising industry.
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