There’s a real problem in the creator economy: Creators don’t capture enough of the value their content generates. One solution has been to “coin” content – tokenizing content so they can be bought, sold, and traded like assets. That idea has never sat right with me. Until now, I haven’t fully articulated why. Then I saw this tweet from Jesse Pollak (Base): https://x.com/jessepollak/status/1912327150159688178?s=46&t=qlxg0vngPXLDPzs4aUmZLw It got me thinking… so I sat down and wrote this out. ...

There’s a real problem in the creator economy: Creators don’t capture enough of the value their content generates. One solution has been to “coin” content – tokenizing content so they can be bought, sold, and traded like assets. That idea has never sat right with me. Until now, I haven’t fully articulated why. Then I saw this tweet from Jesse Pollak (Base): https://x.com/jessepollak/status/1912327150159688178?s=46&t=qlxg0vngPXLDPzs4aUmZLw It got me thinking… so I sat down and wrote this out. ...