The Era of SEO Is Ending — and the Replacement Just Announced ItselfFor two decades, SEO determined who got discovered online. You wrote content, targeted keywords, optimised pages, and waited for Google to reward you with intent. But this Black Friday quietly signalled the end of SEO’s monopoly. According to Adobe and Salesforce:$11.8B–$18B spent online17–25% of purchases driven by AI805% YoY surge in AI-driven shopping traffic~$3B in GMV shaped by machine decisionsThis wasn’t minor. This wa...

The Era of SEO Is Ending — and the Replacement Just Announced ItselfFor two decades, SEO determined who got discovered online. You wrote content, targeted keywords, optimised pages, and waited for Google to reward you with intent. But this Black Friday quietly signalled the end of SEO’s monopoly. According to Adobe and Salesforce:$11.8B–$18B spent online17–25% of purchases driven by AI805% YoY surge in AI-driven shopping traffic~$3B in GMV shaped by machine decisionsThis wasn’t minor. This wa...