Factory.fm is the first app incubated in the Memory ecosystem, and today it is Apple’s “App of the Day” across 193 countries in the App Store.

It’s a big moment that proves crypto apps can reach the mainstream, without users even realizing they’re built with crypto.

As many of you know, the origin of Memory came from a frustration with the music industry. As an artist, Memory’s co-founder RAC built one of the largest followings on Soundcloud (more than 1 million fans) but had no way to connect with them, nor take those followers with him to Spotify or other music platforms.

The genesis of Memory was quite simply: “how do we separate that data from platforms?”

That originally led us to building factory.fm — a simple music app that allows users to rate, review and track their favourite music.

The difference: the data is owned by those users, and can be used as open building blocks by developers. In turn, the user gets paid when their data is called.

The iOS app launched earlier this year and maintains a strong, passionate user-base of die-hard music fans.

And today it was selected as Apple’s App of the Day across 139 countries.

It’s a strong sign that crypto-native apps are breaking through to the mainstream, and, like Factory, the mainstream doesn’t even know they’re built on crypto rails.