Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
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I try to stay in touch with many people in my life, as relationships of all kinds are generally a great thing to have. I also notice when others reach out to me, which is always appreciated.
While there are a lot of people that I know I need to reach out to, I also use some tools to remind me. Over the years I’ve used “Nat” and “Dex”, and later “Nimble”, but now I just have a list in my notes app to go from.
What’s interesting to me is the authenticity level of people who reach out to me. Two in particular stand out:
There is one person that calls me roughly once a quarter to check in, and it’s always a great chat. He honestly wants to hear what’s going on, shares about himself, and follows up with an email (if need be) with anything we might have discussed.
There are others that clearly just have “check in with people” on their to-do list, so they hustle through it. A few years ago a colleague reached out separately to both Ali and I with a nice message. We both replied with some questions back to him to keep the conversation going but he never replied back at all. I have no doubt that he was just running through a list and had no real intention to honestly reconnect.
It’s fantastic to me when one of these reach-outs can lead to more. There’s a guy I reached out to a couple months ago, having not spoken directly to him in about five years (other than a random LinkedIn comment from one of us), so catching back up was great. From there, we played a round of golf together, he joined us later for an evening at Topgolf, and I’ll be on his podcast in the near future.
That’s what “reaching out” is really about. It’s not just checking an item off a list, but really trying to reconnect with people that you’ve met in the past that you like and respect.
It’s something that I’ll continue to do, and I’ll also always be pleased when someone else takes the time to authentically reconnect with me.
I try to stay in touch with many people in my life, as relationships of all kinds are generally a great thing to have. I also notice when others reach out to me, which is always appreciated.
While there are a lot of people that I know I need to reach out to, I also use some tools to remind me. Over the years I’ve used “Nat” and “Dex”, and later “Nimble”, but now I just have a list in my notes app to go from.
What’s interesting to me is the authenticity level of people who reach out to me. Two in particular stand out:
There is one person that calls me roughly once a quarter to check in, and it’s always a great chat. He honestly wants to hear what’s going on, shares about himself, and follows up with an email (if need be) with anything we might have discussed.
There are others that clearly just have “check in with people” on their to-do list, so they hustle through it. A few years ago a colleague reached out separately to both Ali and I with a nice message. We both replied with some questions back to him to keep the conversation going but he never replied back at all. I have no doubt that he was just running through a list and had no real intention to honestly reconnect.
It’s fantastic to me when one of these reach-outs can lead to more. There’s a guy I reached out to a couple months ago, having not spoken directly to him in about five years (other than a random LinkedIn comment from one of us), so catching back up was great. From there, we played a round of golf together, he joined us later for an evening at Topgolf, and I’ll be on his podcast in the near future.
That’s what “reaching out” is really about. It’s not just checking an item off a list, but really trying to reconnect with people that you’ve met in the past that you like and respect.
It’s something that I’ll continue to do, and I’ll also always be pleased when someone else takes the time to authentically reconnect with me.
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