Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
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One of the biggest problems people face on their phones is getting sucked into a bout of “doomscrolling” — just mindlessly going through never-ending social media feeds. Most of us open social media apps with a bit of purpose in mind, but it’s easy to get sucked into the feed for longer than we intended.
As I’ve been playing with different launchers for my phone, the one thing that has helped a lot is keeping the social media apps tucked away. They’re easy enough to get to if I want them, but they’re not on my home screen so I never notice them just sitting there. Out of sight, out of mind. Robert takes it even further and has zero apps on his home screen and accesses everything from the main app drawer. This takes intention to a whole new level and is a great way to do things.
I keep a few icons on my home screen, but they’re all either apps with a specific purpose (like Google Maps or Beeper) or else they’re apps that I’m happy to “waste” some time using, like Readwise or Anki. If I’m bored in a waiting room or something, spending time in those apps is far better than heading into Facebook or Instagram.
I still keep the social media apps on my phone, and certainly use them from time to time, but by making other apps my default time-killers it really helps to keep things in check.
One of the biggest problems people face on their phones is getting sucked into a bout of “doomscrolling” — just mindlessly going through never-ending social media feeds. Most of us open social media apps with a bit of purpose in mind, but it’s easy to get sucked into the feed for longer than we intended.
As I’ve been playing with different launchers for my phone, the one thing that has helped a lot is keeping the social media apps tucked away. They’re easy enough to get to if I want them, but they’re not on my home screen so I never notice them just sitting there. Out of sight, out of mind. Robert takes it even further and has zero apps on his home screen and accesses everything from the main app drawer. This takes intention to a whole new level and is a great way to do things.
I keep a few icons on my home screen, but they’re all either apps with a specific purpose (like Google Maps or Beeper) or else they’re apps that I’m happy to “waste” some time using, like Readwise or Anki. If I’m bored in a waiting room or something, spending time in those apps is far better than heading into Facebook or Instagram.
I still keep the social media apps on my phone, and certainly use them from time to time, but by making other apps my default time-killers it really helps to keep things in check.
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