Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
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I was having lunch with a friend recently and we got on the topic of the response to the LGBTQ movement and many related topics (transgenderism, sports, etc). There’s a lot going on, things are changing quickly, and it’s hard to keep track of everything. The guy I was with is much more educated on all of this than I am, but even he said “it’s hard to understand all of it”. I agree.
Out of the “hard to understand” you have two choices. You can struggle to understand and show hate, or you can struggle to understand and show love.
It seems like a very easy decision, but there are a shocking number of people (even “good” people) that choose hate. I don’t understand that reaction either.
If you’re not sure of how to respond to a situation, default to love.
I was having lunch with a friend recently and we got on the topic of the response to the LGBTQ movement and many related topics (transgenderism, sports, etc). There’s a lot going on, things are changing quickly, and it’s hard to keep track of everything. The guy I was with is much more educated on all of this than I am, but even he said “it’s hard to understand all of it”. I agree.
Out of the “hard to understand” you have two choices. You can struggle to understand and show hate, or you can struggle to understand and show love.
It seems like a very easy decision, but there are a shocking number of people (even “good” people) that choose hate. I don’t understand that reaction either.
If you’re not sure of how to respond to a situation, default to love.
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