Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
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It’s always good to be able to solve a problem, but it’s often far better to help make the problem crystal clear before you try to solve it.
I was recently watching the excellent movie “Moneyball”, and this scene shows exactly what I’m talking about:
The scouts are all trying to solve the problem and “we all understand what the problem is”, but they’re all on very different pages. As Dan Roam said (via “The Personal MBA“):
“Whoever best describes the problem is the one most likely to solve it.”
Albert Einstein said it like this (via “Inspired Every Day“):
“If I were given one hour to save the planet, I would spend fifty-nine minutes defining the problem and one minute resolving it.”
Problem solving is a fantastic skill, but it only works if you have a clearly-defined problem to start from.
It’s always good to be able to solve a problem, but it’s often far better to help make the problem crystal clear before you try to solve it.
I was recently watching the excellent movie “Moneyball”, and this scene shows exactly what I’m talking about:
The scouts are all trying to solve the problem and “we all understand what the problem is”, but they’re all on very different pages. As Dan Roam said (via “The Personal MBA“):
“Whoever best describes the problem is the one most likely to solve it.”
Albert Einstein said it like this (via “Inspired Every Day“):
“If I were given one hour to save the planet, I would spend fifty-nine minutes defining the problem and one minute resolving it.”
Problem solving is a fantastic skill, but it only works if you have a clearly-defined problem to start from.
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