Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
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Our family recently spent a week in New York, and one of those days we spent with Adam Guy of “I Know a Guy” to be our personal tour guide for the day. Him and my wife had talked quite a bit in the weeks leading up (where we want to go, what we’ve already seen, etc), so he customized the day exactly for us. Given that, I had high hopes for the day but it’s safe to say that Adam wildly exceeded them.
It was a fascinating day with a combination of just walking and talking like we were all best friends, and then occasionally Adam would turn on “tour guide mode” to give us a deep dive into our current location. It was fantastic.
We met up with him as we were finishing our lunch at P.J. Clarkes, and then we all stopped by Bloomingdale’s and TJ Maxx for the girls. After that, the adventure began.
Our first real stop was visiting Roosevelt Island via the Tram.
The island was named for FDR, and includes a beautiful park (Four Freedoms State Park) at the south end of the island.
The island felt remarkably remote, despite being in the shadow of the Manhattan financial district.
We had to stop by the 78th precinct in Brooklyn to see the exterior shot often used in the show “Brooklyn 99”.
Got a quick snack at the very first location of Häagen-Dazs.
Next door was “Books are Magic”, one of a few bookstores we visited on our trip.
We worked our way through Brooklyn Heights, including some time on the beautiful Brooklyn Heights Promenade.
We walked through DUMBO (“Down Under the Manhattan Bridge Overpass”) and grabbed a classic shot on our way to Grimaldi’s Pizzeria for dinner.
We ended with a walk across the Brooklyn Bridge. Adam had been trying to time things so we’d hit it at sunset, and his timing was perfect!
All told we put in 22,289 steps that day, but it was worth every one of them. If you plan to visit New York, I highly recommend you book some time with Adam to see places (and learn more about them) that you’d never otherwise get a chance to see.
Our family recently spent a week in New York, and one of those days we spent with Adam Guy of “I Know a Guy” to be our personal tour guide for the day. Him and my wife had talked quite a bit in the weeks leading up (where we want to go, what we’ve already seen, etc), so he customized the day exactly for us. Given that, I had high hopes for the day but it’s safe to say that Adam wildly exceeded them.
It was a fascinating day with a combination of just walking and talking like we were all best friends, and then occasionally Adam would turn on “tour guide mode” to give us a deep dive into our current location. It was fantastic.
We met up with him as we were finishing our lunch at P.J. Clarkes, and then we all stopped by Bloomingdale’s and TJ Maxx for the girls. After that, the adventure began.
Our first real stop was visiting Roosevelt Island via the Tram.
The island was named for FDR, and includes a beautiful park (Four Freedoms State Park) at the south end of the island.
The island felt remarkably remote, despite being in the shadow of the Manhattan financial district.
We had to stop by the 78th precinct in Brooklyn to see the exterior shot often used in the show “Brooklyn 99”.
Got a quick snack at the very first location of Häagen-Dazs.
Next door was “Books are Magic”, one of a few bookstores we visited on our trip.
We worked our way through Brooklyn Heights, including some time on the beautiful Brooklyn Heights Promenade.
We walked through DUMBO (“Down Under the Manhattan Bridge Overpass”) and grabbed a classic shot on our way to Grimaldi’s Pizzeria for dinner.
We ended with a walk across the Brooklyn Bridge. Adam had been trying to time things so we’d hit it at sunset, and his timing was perfect!
All told we put in 22,289 steps that day, but it was worth every one of them. If you plan to visit New York, I highly recommend you book some time with Adam to see places (and learn more about them) that you’d never otherwise get a chance to see.
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