Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
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I love being challenged by new ideas. I’ll certainly defend my point of view on any given subject, but I try to remain open to other possibilities. As Daniel Kahneman has said, it can be a great to be proven wrong because then you are “less wrong that you were before“.
On a recent episode of the 2Bobs podcast, Blair Enns got into this idea a bit as well when talking about finding information that is outside of our filter bubble. He said:
“I think because many of us, maybe even most of us, seek to ingest the information to cement our own biases instead of ingesting information that challenges our ideas, challenges our thinking.”
It’s a balancing act that I often struggle with. I want to dig deeper into the things I believe so that I can more soundly understand and defend them, but that’s not far off from the bias of a closed mind.
Having people around that don’t agree with everything that I believe is a great thing, provided that the conversations can remain civil. Those that think differently than I do but are caring and empathic people are some of my very favorites to spend time with.
Do you do anything in particular to avoid simply cementing your own biases?
I love being challenged by new ideas. I’ll certainly defend my point of view on any given subject, but I try to remain open to other possibilities. As Daniel Kahneman has said, it can be a great to be proven wrong because then you are “less wrong that you were before“.
On a recent episode of the 2Bobs podcast, Blair Enns got into this idea a bit as well when talking about finding information that is outside of our filter bubble. He said:
“I think because many of us, maybe even most of us, seek to ingest the information to cement our own biases instead of ingesting information that challenges our ideas, challenges our thinking.”
It’s a balancing act that I often struggle with. I want to dig deeper into the things I believe so that I can more soundly understand and defend them, but that’s not far off from the bias of a closed mind.
Having people around that don’t agree with everything that I believe is a great thing, provided that the conversations can remain civil. Those that think differently than I do but are caring and empathic people are some of my very favorites to spend time with.
Do you do anything in particular to avoid simply cementing your own biases?
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